Title:
METHOD, SYSTEM AND APPARATUS FOR DYNAMIC ADVERTISEMENT DELIVERY
Document Type and Number:
WIPO Patent Application WO2006116253
Kind Code:
A3
Abstract:
A method, system and apparatus for the dynamic delivery of voice and video advertisements to stores, billboards and movie screens is provided. The inventory of advertisements is managed from a centralized location and can be accessed directly or via a global network, such as, for example, the internet. Other items that may be incorporated into the inventory include bulletins, messages, and other entertainment media. Checkout information is gathered in stored and fed back into the system so that users can see the real-time effects of advertising campaigns. Users may also modify advertising campaigns in response to the real time checkout data in order to gain maximum benefit from the campaign.
Inventors:
MASHINSKY ALEX (US)
Application Number:
PCT/US2006/015381
Publication Date:
December 21, 2006
Filing Date:
April 25, 2006
Export Citation:
Assignee:
GOVERNING DYNAMICS INC (US)
MASHINSKY ALEX (US)
MASHINSKY ALEX (US)
International Classes:
G06Q30/00
Foreign References:
| US6408278B1 | 2002-06-18 | |||
| US5848396A | 1998-12-08 | |||
| US4674041A | 1987-06-16 | |||
| US6006197A | 1999-12-21 | |||
| US6334109B1 | 2001-12-25 | |||
| US5948061A | 1999-09-07 | |||
| US5761601A | 1998-06-02 |
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