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Patent Searching and Data


Title:
METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENT ON ELECTRONIC PROGRAMME GUIDE
Document Type and Number:
WIPO Patent Application WO/2016/065909
Kind Code:
A1
Abstract:
A method and system for acquiring IPTV service information using an electronic programme guide, which are applied to a set top box. The method comprises: sending a request for acquiring an advertisement to an electronic programme guide server; after receiving advertisement data returned by the electronic programme guide server, parsing the advertisement data; and displaying the advertisement on an electronic programme guide according to a parsing result. The technical solution of the present invention can enable a set top box user to conveniently acquire channel information, on-demand content and application service information most recently recommended by an IPTV service provider via an advertisement displayed on an electronic programme guide.

Inventors:
LIANG MENG (CN)
Application Number:
PCT/CN2015/081843
Publication Date:
May 06, 2016
Filing Date:
June 18, 2015
Export Citation:
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Assignee:
ZTE CORP (CN)
International Classes:
H04N21/237; H04N5/445; H04N21/254
Foreign References:
CN101521731A2009-09-02
CN101079868A2007-11-28
CN101431650A2009-05-13
CN102572544A2012-07-11
US20080168497A12008-07-10
Attorney, Agent or Firm:
AFD CHINA INTELLECTUAL PROPERTY LAW OFFICE (CN)
北京安信方达知识产权代理有限公司 (CN)
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