Title:
METHOD AND SYSTEM FOR TARGETED INTERNET SEARCH ENGINE
Document Type and Number:
WIPO Patent Application WO2003102738
Kind Code:
A3
Abstract:
A system and method for implementation of a pay-for-placement advertising model using a targeted search engine. The present invention provides a method and system for a geographic-targeted, pay-for-placement search engine (178) which allows advertisers to direct their advertisements and Web site to geographic areas in a way which maximizes the return on their advertising expenditures. Global Positioning System ("GPS") devices may be used to provide geographic location information to the search engine. Targeted advertising campaigns may be created and managed by advertisers using search engine tools. A search engine management system allows review and management of advertiser's account activity. A fraud detection system prevents advertisers using the system from incurring charges due to improper and fraudulent use of the search engine.
Inventors:
GARCIA JOHANN S (US)
GRECO LARRY A (US)
NG STEVEN (US)
THOMPSON TONY O (US)
GRECO LARRY A (US)
NG STEVEN (US)
THOMPSON TONY O (US)
Application Number:
PCT/US2003/017304
Publication Date:
May 13, 2004
Filing Date:
May 30, 2003
Export Citation:
Assignee:
GARCIA JOHANN S (US)
GRECO LARRY A (US)
NG STEVEN (US)
THOMPSON TONY O (US)
GRECO LARRY A (US)
NG STEVEN (US)
THOMPSON TONY O (US)
International Classes:
G06F7/00; G06F17/30; G06Q30/00; (IPC1-7): G06F15/16
Foreign References:
| US6571279B1 | 2003-05-27 |
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