METHODS AND APPARATUSES FOR PAY-PER-CALL ADVERTISING IN MOBILE/WIRELESS APPLICATIONS

Title:

METHODS AND APPARATUSES FOR PAY-PER-CALL ADVERTISING IN MOBILE/WIRELESS APPLICATIONS

Document Type and Number:

WIPO Patent Application WO/2005/109287

Kind Code:

A3

Abstract:

Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

Inventors:

AGARWAL ANUJ (US)
AHUJA NITIN (US)
ALTBERG EBBE (US)
FABER SCOTT (US)
HALSTEAD MARK ARTHUR BUCHLER (NZ)
VAN DER LINDEN SEAN (US)

Application Number:

PCT/US2005/015645

Publication Date:

July 05, 2007

Filing Date:

May 04, 2005

Export Citation:

Click for automatic bibliography generation Help

Assignee:

UTBK INC (US)
AGARWAL ANUJ (US)
AHUJA NITIN (US)
ALTBERG EBBE (US)
FABER SCOTT (US)
HALSTEAD MARK ARTHUR BUCHLER (NZ)
VAN DER LINDEN SEAN (US)

International Classes:

G06F13/00; G06Q30/00; H04M15/00

Domestic Patent References:

WO1998047295A1

1998-10-22

Foreign References:

US6769020B2	2004-07-27
US5963861A	1999-10-05

Other References: