Title:
METHODS, SYSTEMS, AND MEDIA FOR PRESENTING ADVERTISEMENTS DURING BACKGROUND PRESENTATION OF MEDIA CONTENT
Document Type and Number:
WIPO Patent Application WO/2015/191894
Kind Code:
A3
Abstract:
In accordance with some embodiments, methods for presenting advertisements during video presentation are provided, the methods comprising: receiving a media content item to be presented, wherein the media content item comprises video content that includes audio data to be presented during presentation of the video data; determining that a video presentation application is in a presentation mode that inhibits video data; receiving an advertisement to be presented during presentation of the media content item; causing the media content item to be presented in the presentation mode; causing the advertisement to be presented during presentation of the media content; detecting a user action indicative of user attention to at least a portion of the presented advertisement; and performing a further action in response to detecting the user action, which causes information other than the advertisement to be presented by the user interface.
More Like This:
Inventors:
LEWIS JUSTIN (US)
JAMES GAVIN (US)
JAMES GAVIN (US)
Application Number:
PCT/US2015/035390
Publication Date:
February 04, 2016
Filing Date:
June 11, 2015
Export Citation:
Assignee:
GOOGLE INC (US)
International Classes:
G06Q30/02
Foreign References:
| US20110126102A1 | 2011-05-26 | |||
| US20120158492A1 | 2012-06-21 | |||
| US20090006191A1 | 2009-01-01 | |||
| US20110041062A1 | 2011-02-17 |
Other References:
See also references of EP 3155573A2
Attorney, Agent or Firm:
POH, Philip, R. et al. (11 Broadway Suite 111, New York NY, US)
Download PDF: