Inventor(s): William Dunn

Michael LeCave

CROSS REFERENCE TO RELATED APPLICATIONS [0001] This application claims the benefit of U.S. Provisional Patent Application No. 62/360,175 filed July 8, 2016, the disclosure of which is hereby incorporated by reference in its entirety.

TECHNICAL FIELD

[0002] Embodiments of the present invention generally relate to electronic displays.

BACKGROUND AND SUMMARY OF THE INVENTIVE CONCEPT [0003] Mirrors are used for utilitarian and decorative purposes and are often placed in retail locations for both purposes. For example, mirrors are placed in dressing rooms or near retail items so that a person may view the fit and look of the product on themselves before purchasing. Two way mirrors (sometimes also referred to as one way mirrors) that present a semi-transparent view from one side of the mirror and a semi-reflective view from the other side of the mirror. These mirrors are used by police in interrogation rooms, for example, so that the investigators or witnesses may observe the person being interrogated but the person being interrogated cannot view the observers. These mirrors are also used, for example, by stores to mask the direction of a security camera lens, as well as many other applications. [0004] Advertising displays have long been used in retail locations to promote various products and services. These advertising displays may be static posters or images displayed on electronic displays.

[0005] Exemplary embodiments of the mirrored display relate to an optical stack having an intergrated electronic display. The optical stack may be a two way mirror with the electronic display mounted therebehind such that the image displayed on the electronic display can be shown through the optical stack when the electornic display is illuminated. When the electronic display is not illuminated, the optical stack may appear as a reflective surface. The mirroed dispay may also comprise a video player, a timing and control board, and other components that are electrically connected to the electronic display and configured control static or video images displayed on the electronic display.

[0006] In other exemplary embodiments, the electronic display may be a capacative touch screen display. The mirrored display may further comprise a processor that recieves a user's input and updates the displayed image based on the user's input. For example and not to serve as a limitation, the user may select various clothing items for display on the mirroed display such that the user can see a visual depiction of the clothing item on the user without having to actually wear the clothing item. The mirroed display may include a sensor that detecs when a person is in view of the mirrored display and operate the electronic display accordingly.

[0007] An apparatus for presenting an image on a mirrored display to a viewer may comprise. An electronic display assembly may have a viewing area. The electronic display assembly may be positioned to face said viewer. The electronic display assembly may comprise a backlight. The mirrored display may comprise a cover glass having a surface area. The cover glass may be positioned in front of and substantially parallel with the electronic display assembly. The surface area may completely cover the viewing area. A reflective layer may be positioned on the cover glass. The cover glass may be and substantially coextensive with the reflective layer. The reflective layer may be partially silvered where the reflective layer is located above the viewing area. The reflective layer may be substantially fully silvered on the remaining surface thereof.

[0008] A method for presenting an image on a mirrored display to a viewer may include the steps of providing an electronic display. The electronic display may be located behind and substantially parallel with a transparent panel and a reflective layer. The reflective layer may be located on and be coextensive with the transparent panel. The reflective layer may be partially silvered where said reflective layer is located above the electronic display. The reflective layer may be substantially fully silvered over the remainder thereof. A sensor may also be provided which is configured to detect the presence of the viewer. The image may be displayed on the electronic display. The presence of a viewer may be monitored. The display may be operated in a low power mode when the viewer is not detected. The display may be operated in a normal mode when the viewer is detected.

BRIEF DESCRIPTION OF THE DRAWINGS

[0009] In addition to the features mentioned above, other aspects of the present invention will be readily apparent from the following descriptions of the drawings and exemplary embodiments, wherein like reference numerals across the several views refer to identical or equivalent features, and wherein: [0010] FIGURE 1 is a simplified block diagram of an exemplary embodiment of the mirrored display also indicating section line A-A;

[0011] FIGURE 2 is a detailed sectional view taken along section line A-A of FIGURE 1 ;

[0012] FIGURE 3 is a simplified block diagram of another exemplary embodiment of the mirrored display also indicating section lines B-B and C-C;

[0013] FIGURE 4 is a detailed sectional view taken along section line B-B of FIGURE 3;

[0014] FIGURE 5 is a detailed sectional view taken along section line C-C of FIGURE 3; and

[0015] FIGURE 6 is an exemplary logical flowchart for operating the mirrored display of either FIGURE 1 or FIGURE 3.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENT(S)

[0016] The invention is described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are shown. This invention may, however, be embodied in many different forms and should not be construed as limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. In the drawings, the size and relative sizes of layers and regions may be exaggerated for clarity.

[0017] The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/ or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

[0018] Embodiments of the invention are described herein with reference to illustrations that are schematic illustrations of idealized embodiments (and intermediate structures) of the invention. As such, variations from the shapes of the illustrations as a result, for example, of manufacturing techniques and/or tolerances, are to be expected. Thus, embodiments of the invention should not be construed as limited to the particular shapes of regions illustrated herein but are to include deviations in shapes that result, for example, from manufacturing.

[0019] Unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the relevant art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.

[0020] It is well known that electronic display such as the ones described herein are capable of displaying static images as well as video. As used herein, the terms are interchangeable, since the functionality of the device is the same as it relates to the exemplary embodiments.

[0021] FIGURE 1 In an exemplary embodiment the mirrored display 100 comprises an optical stack 102 and an electronic display 104. The mirrored display 100 may comprise a cabinet or housing that frames and secures the optical stack 102 such that the reflective surface faces a user/viewer, the cabinet may also secure other components of the mirrored display 100. In exemplary embodiments, the cabinet or housing may surround at least the back, sides, top, and bottom of the optical stack 102 and the other components. The mirrored display 100 and the optical stack 102 may be any size and shape relative to one another. The optical stack 102 may contain one or more reflective materials such as, but not limited to, silver, tin, nickel, mercury, aluminum, aluminum oxides, gold, chrome, silicon oxides, silicon nitrides, some combination thereof, or the like. The partially silvered or half silvered mirror may also be accomplished by organizing the die-electric optical coating components in such an order to result non-conductive "silvered" appearing mirror.

[0022] The optical stack 102 may be a two-way (aka and hereinafter also one-way) mirror design. To accomplish the two-way mirror design, the optical stack 102 may be partially silvered. In exemplary embodiments, the optical stack 102 may be substantially half silvered. In this way, when some or all of the electronic display 104 is illuminated, the image displayed thereon may appear through the optical stack 102 and the unilluminated portions of the electronic display 104 and the optical stack 102 may appear as a reflective surface. In exemplary embodiments, the optical stack 102 may comprise a cover glass or a transparent cover.

[0023] The electronic display 104 may be mounted inside the mirrored display 100 behind the optical stack 102. The electronic display 104 may have a viewing area. In exemplary embodiments, the electronic display 102 has a smaller surface area than the total surface area of the mirrored display 100, though any size and shape electronic display 104 is contemplated. The electronic display 104 may be any type of electronic display 104 such as, but not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED), Organic LED (OLED), electroluminescent polymer display, or the like. In exemplary embodiments, only the portion of the optical stack 102 having the electronic display 104 located thereunder may be of the two-way design, while the remaining portions of the optical stack 102 may be of a normal mirrored (i.e., substantially fully silvered) surface. In other exemplary embodiments, the entire optical stack 102 may be of the two-way design.

[0024] In exemplary embodiments, the optical stack 102 may comprise a reflective layer 205. The reflective layer 205 may be substantially coextensive with the optical stack 102. The reflective layer 205 may be comprised of reflective materials such that it is partially silvered or half silvered. In exemplary embodiments, the reflective layer 205 is partially silvered where the reflective layer 205 is located above the electronic display 104 or the viewing area and substantially fully silvered on the remaining surface thereof.

[0025] The electronic display 104 may be in electrical connection with a timing and control board (TCON) 106 which may be in electrical connection with a video player 108. The TCON 106 and video player 108 may be mounted in the cabinet for the optical stack 102 or may be located remotely. The TCON 106 and video player 108 may control the images displayed on the electronic display 104. For example, and not intended to be limiting, a general advertising image can be displayed anywhere on the electronic display 104. Alternatively, the image of a clothing item may be displayed on the mirrored display 100, and sized/positioned over the reflection of the viewer such that the viewer can see a visual depiction of how the clothing item would fit and appear on their body without having to actually try the clothing item on.

[0026] FIGURE 2 A detailed sectional view taken along section line A-A of FIGURE 1 reveals the various layers that comprise the optical stack 102 and the electronic display 104 of the mirrored display 100. The section line A-A preferably cuts horizontally through the indicated portion of the mirrored display 100. A glass panel 204 may form the outermost layer of the optical stack 102. The glass panel 204 may be a cover glass. A first optical film 206 is preferably bonded to the rear surface of the glass panel 204, preferably with index-matching optical adhesive. A second optical film 207 may be bonded to the rear surface of the first optical film 206, again preferably using an index-matched optical adhesive. In an exemplary embodiment, the second optical film 207 may contain an anti- reflective coating on one or both sides. In some alternative embodiments, one or both sides of the first optical film 206 may contain an anti-reflective coating. Additionally, the outermost face of the glass panel 204 may also contain an anti-reflective coating. Preferably, the first optical film 206 may be a zero retardation film such as TAC, or a XENOR zero retardation film, or a linear polarizer. Also preferably, the second optical film 207 would be a linear polarizer. However, in some embodiments, the second optical film 207 would instead be a projective capacitance touch screen, comprising one or two layers of low birefringent or zero retardation films.

[0027] The reflective layer 205 may be integrally formed with, positioned on, or located adjacent to the glass panel 204, and may be partially silvered on the portions that are located above the electronic display 104 and substantially full silvered on the portions where the electronic display 104 is not located thereunder. In other exemplary embodiments, the entire optical stack 102 is partially silvered or the reflective layer 205 may be located anywhere in the optical stack 102. The rear surface of the glass panel 204 may be painted black or backed with or otherwise mounted above a fully or partially opaque layer in the locations where the electronic display 104 is not located thereunder. This may improve reflectivity of the optical stack 102.

[0028] The electronic display 104 may be located below the optical stack 102 and may be comprised of a series of layers, the specifics being dependent upon the type of electronic display 104 chosen. In an exemplary embodiment, the electronic display 104 comprises a liquid crystal stack with a backlight positioned to illuminate the liquid crystal stack.

[0029] FIGURE 3 In another exemplary embodiment, a mirrored display 200 may be similar to the mirrored display 100 of FIGURE 1 with the addition of several features to increase interactivity and provide other desirable benefits. A sensor 1 16 may be mounted to the cabinet or housing of the mirrored display 200 or be located behind the two-way portion of the optical stack 102. The sensor 1 16 may be a motion sensor, proximity sensor, or the like and may be configured to detect if a user/viewer is standing in front of, or in close proximity with, the mirrored display 200. In other exemplary embodiments, the sensor 1 16 may further comprise an ambient light sensor and may adjust the illumination level of the electronic display 104. Regardless, the sensor 1 16 may be in electrical connection (wired or wireless) with a processor 1 12, which may be in electrical connection (wired or wireless) with the video player 108.

[0030] In exemplary embodiments the electronic display 104 may include touch screen technology, preferably a capacitive touch screen, and the processor 1 12 may also be in electrical communication with a plurality of touch inputs 1 14. The touch inputs 1 14 may receive the user's input and the processor 1 12 may determine the location, type, duration, or the like of the user's touch and direct the video player 108 to make appropriate changes to the image being displayed on the electronic display 104.

[0031] Additionally, the mirrored display 200 may comprise a network interface controller 1 10. The network interface controller 1 10 may be in electrical connection (wired or wireless) with the video player 108 or another component of the mirrored display 200. The network interface controller 1 10 may connect the mirrored display 200 to a communications network such as an internet, intranet, satellite communications network, cellular network, the world wide web, or the like. In this way, the mirrored display 200 may receive remote updates for the images to be displayed or the operation of the mirrored display 200 generally.

[0032] FIGURE 4 A detailed sectional view taken along section line B-B of FIGURE 3 reveals the various layers that comprise the optical stack 102 and the electronic display 104 of the mirrored display 200. These layers may be the same as those illustrated and described with respect to FIGURE 2 with the addition of a touch screen layer 216 located below the glass panel 204. The touch screen layer 216 may comprise a grid of wires and electrodes configured to detect the location of a user's finger or other appendage. The touch screen layer 216 may be electrically connected to the touch inputs 1 14. In exemplary embodiments, the touch screen 216 is coextensive with at least a portion of the viewing area.

[0033] FIGURE 5 A detailed sectional view taken along section line C-C of FIGURE 3 reveals the internal structure and various layers of the mirrored display 200 in the areas where the electronic display 104 is not located below the optical stack 102. In these areas, only the optical stack 102, comprising of the layers shown and described above, may be present. This may result in a cavernous area where the electronic display 104 would other reside. In exemplary embodiments, various electronic components 220 such as, but not limited to, power supplies, cooling or thermal management systems, the processor 1 12, TCON 106, video player 108, and network interface controller 1 10 could be secured in this area, though such is not required. In other embodiments, the various electronic components 220 could be positioned above or below the optical stack 102, rather than behind it as shown in this Figure.

[0034] FIGURE 6 The mirrored display 200 may be in communication with the sensor 1 16 such that it detects whether the user/viewer is in view of the mirrored display 200. If the user is not in view, the mirrored display 200 may be driven in a low power mode (little or no luminance produced by the display). In exemplary embodiments, the lower power mode may include driving the backlight (if used) for the electronic display 104 at a reduced level or a level where no power is applied. The lower power mode may continue until the user is in view or within the proximity of viewing the mirrored display 200.

[0035] If the user is in view, the mirrored display 200 may display an image, such as advertising image, a retail item, or the like. In exemplary embodiments, the mirrored display 200 may also display a menu selection or other interactive element for the viewer to engage with and provide touch input. The mirrored display 200 may monitor the touch inputs 1 14 to determine if touch input from the user has been received. If no touch input has been received, the mirrored display 200 may continue to display the same or different images, including interactive elements, based on pre-programed instructions. If touch input has been received, the processor 1 12 may interpret the touch input and direct the video player 108 to adjust the displayed image accordingly. The video player 108 may send the adjusted images to the TCON 106 for display on the electronic display 104.

[0036] Having shown and described a preferred embodiment of the invention, those skilled in the art will realize that many variations and modifications may be made to affect the described invention and still be within the scope of the claimed invention. Additionally, many of the elements indicated above may be altered or replaced by different elements which will provide the same result and fall within the spirit of the claimed invention. It is the intention, therefore, to limit the invention only as indicated by the scope of the claims.