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Title:
MULTI-CAMPAIGN CONTENT ALLOCATION
Document Type and Number:
WIPO Patent Application WO/2011/081868
Kind Code:
A3
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns ("experiment campaign") and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.

Inventors:
JUDA ADAM ISAAC (US)
BAUGHER ALEXANDRA (US)
MEYER MICHAEL M (US)
DESIKAN PAVAN K (US)
MIRKIN ILIA (US)
BLACK JULIE A (US)
Application Number:
PCT/US2010/060024
Publication Date:
September 22, 2011
Filing Date:
December 13, 2010
Export Citation:
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Assignee:
GOOGLE INC (US)
JUDA ADAM ISAAC (US)
BAUGHER ALEXANDRA (US)
MEYER MICHAEL M (US)
DESIKAN PAVAN K (US)
MIRKIN ILIA (US)
BLACK JULIE A (US)
International Classes:
G06Q30/00
Foreign References:
US20090012848A12009-01-08
US20090281896A12009-11-12
US20090012847A12009-01-08
US20080133365A12008-06-05
Attorney, Agent or Firm:
HITT, Tracy M. et al. (P.O. Box 1022Minneapolis, Minnesota -122, US)
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