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Title:
A PICTORIAL AND TEXTUAL BASE REFERENCE SYSTEM FOR A MESSAGE TOWER
Document Type and Number:
WIPO Patent Application WO/2013/160759
Kind Code:
A2
Abstract:
A base reference system for implementing a new form of proposed structure.

Inventors:
WALLACE KEVIN (US)
Application Number:
PCT/IB2013/000799
Publication Date:
October 31, 2013
Filing Date:
May 01, 2013
Export Citation:
Click for automatic bibliography generation   Help
Assignee:
WALLACE KEVIN (US)
Foreign References:
RU21837U12002-02-20
RU98842U12010-10-27
EP0877349B12003-04-23
Other References:
'On the tower "Federation" an advertisement MINI is appeared', [Online] 15 August 2011, pages 1 - 2 Retrieved from the Internet: [retrieved on 2013-10-30]
Download PDF:
Claims:
CLAIMS

I claim:

A pictorial and textual base reference system for a towering visual-information apparatus.

Description:
DESCRIPTION (DRAFT)

TITLE: A PICTORIAL AND TEXTUAL BASE REFERENCE SYSTEM FOR A MESSAGE TOWER. CROSS-REFERENCE TO RELATED MATERIALS:

0001 US Patent Application Publication 2009/0234696 A 1 , US Patent

Application Publication 2003/0208342 Al , US Patent Application Publication 2010/0062849 Al , US Patent 6,269,600 Bl , US Patent 7,254,923 B2, US Patent 1 ,786,789, US Patent 5,659,475, US Patent 7,513,644 B2, US Patent 6,237,290 B l , US Patent 6,628,321 Bl , Patent 7, 1 16,282 B2, US Patent Application Publication 2010/0299982 Al , US Patent Application Publication 2007/0194332 Al , US Patent Application Publication 2008/0248191 Al , Newsday article: WTC Plans Should Reach the Stars (2002) http://www.triroc.com/wtc/rnedia/eliattia2.htm, USPTO Manual of Patent Examining Procedures, USPTO MPEP § 2100, USPTO MPEP § 21 64 The Enablement Requirement, 37 CFR § 1 .475 Unity of invention, MPEP § 1893.03(d) Unity of Invention, US case law Shine v Childs articles, Article: Mental Registration of 2D and 3D Visualizations (An Empirical Study), M. Tory, Wikipedia: Visual Perception, http://en.wikipedia.org/wiki/VisuaLperception, Wikipedia: Gestalt Psychology, http://en.wikipedia.org/wiki/Gestalt_Psychology, Partnership for New York City Report, Grounded: The High Cost of Air Traffic Congestion, Harvard Business Services article: Jusf Show Me A Sign, h††p://blog.delawareinc .com/just-show-me-a-sign/, Harvard Business Services article: Are Trade Shows Worth the Expense? , http://blog.delawareinc.com/are-trade-shows-worth-the- expense/, Article: Curtain Wall Problems, Tips on Fabrication, Constructing and Testing, D. McCowan, M. Brown and M. Louis, Construction Lawyer Volume 28, Article: Architectural Design Process, http://architypes.net/pattern/design- process, eHow article: What are the Stages of Architectural Design?, http:// www.ehow.com/how-does_4926841_what-stages-architectural-desi gn.html, Wikipedia: Out-of-Home-Advertising, en.wikipedia.org/wiki/Out_ of_home_ advertising, Wikipedia: Billboard, en.wikipedia.org/wiki/Billboard, Today's Facility Manager: Services & Maintenance: Flight Plan, www.todaysfacilitymanager.com /articles/services-and-maintenance-flight-plan.php, ITech and Gadget Diary: Ornilux Bird Protection Glass: The Building Glass to Avoid Bird Collisions with Glass, www.itechdiary.com/ornilux-bird-protection-glass-the-buildin g-glass-to-avoid- bird-collisions-with-glass.html, Article: The Saving of Ground Zero, A tale of power, money, tragedy, and the unlikely rebirth of the World Trade Center site: http:// www. businessweek.com/magazine/the-saving-of-ground-zero-0803201 1 .html. The Phoenix Declaration, http://www.petitiononline.com/fgh456/petition.html, Articles: TXuOOl 783277 part 1 & part 2, (2012), 85459958, Rospatent Publication: Civil Code of the Russian Federation.

REFERENCE TO SEQUENCE LISTING. TABLE. OR COMPUTER PROGRAMS:

0002 Custom MySQL database program at www.nyctoweroflight.com BACKGROUND OF THE INVENTION:

0003 This invention relates to the development of a new form of proposed architectural structure, as well as innovative advancements for current architectural structures. More specifically, it relates to a base reference system to be used by a designer and/or entrepreneur with developers and/or investors, as a foundation tool or starting point for implementing and realizing the new form of proposed structure. More extensively, it relates to suggested methods of the business and operation of such a structure (*†shs), as well as suggested methods for assembling and building such a structure.

0004 Disclosed is a pictorial and textual base reference system for a towering, architectural, visual-information apparatus. The pictorial and textual base reference system is herein abbreviated as simply the "base system." The proposed towering, architectural, visual-information apparatus - to which the base system refers - is hereinafter abbreviated as a "message tower." The base system may also be applied however to other pre-existing structures, or serve as a foundation for similarly innovative projects with alternative efficiencies.

0005 The base system consists of a series of pictorial illustrations, images, charts, and other visual and instructional aids, as well as accompanying textual information provided within this disclosure, which also includes the citations referenced in the CROSS-REFERENCE TO RELATED MATERIALS listing on page 1 .

0006 The purpose of this base system is to serve as a foundational guide with which to build a message tower, or to convert an existing structure into a similarly stylized structure as a message tower. This base system will also enable any persons skilled in any of the related arts concerning a message tower to be able to utilize this base system as the foundational basis for building a message tower. This base system will also enable a designer and/or entrepreneur, as well as developers and/or investors, to speed up the work process and the decisionmaking processes, about design issues, marketing issues, and planning logistics, by enabling the end product and its potential revenue to be discerned faster, within fewer production steps than that which a traditional architectural project must undergo. The base system thereby ultimately saves time and money by enabling the structure to be realized faster, more efficiently, and in fewer functional steps than standard methods of producing architectural projects. 0007 It is well known that architectural projects consist of several levels or phases of production and development, from the initial program requirements, to evaluation of a site, to schematic development, to city planning commission evaluations, to a developed design stage, to community board reviews, to developer approvals, to engineering evaluations, to architectural revisions, to developing construction documents, and eventually, to a final executed design. Regardless of how many stages are involved however, unless there is a solid, well-developed initial design, preferably coupled with an equally well- developed functional and operational concept to serve as the foundational cornerstone of a project, all of the production expertise applied will be of little to no avail in creating genuine innovation or value for the project developers and/or investors. The precept stage is paramount to defining an architectural project's future success. This axiom may seem like common sense once you've read the foregoing paragraph - however - in fact, numerous urban planning projects go through the motions of starting with a poor foundation, and yet despite the obviousness of a poor foundation concept or design, continue to add layer upon layer, expense upon expense, to a poor foundation, in the blind hope that somehow, the project will transform into something other than what it started as. A perfect case in point was the horrendous folly of re-developing the World Trade Center in New York City in the aftermath of September 1 1 th .

Renowned architecture critic Ada Louise Huxtable had aptly referred to the decade-long morass as, "The greatest panning fiasco in the history of the world. " The current problem with developing many urban projects is that often too many unnecessary stages are imposed upon a project before developer(s) and/or investor(s) can accurately ascertain the potential success of a project.

0008 This cornerstone precept of this base system is especially significant with regard to the proposed message tower architectural form because, as it will become clear from reading this full disclosure, a message tower is unlike any standard or normal building, and, the base system which sets it forth it to be presented is also a much different approach to getting a project off the ground.

0009 The base system is not intended as a fully disclosed blueprint or a refined embodiment of the message tower in this initial filing; It is intended rather to serve as an indispensable foundational disclosure and the fundamental basis with which to enable persons skilled in related arts to be able to build upon, and to bring to further stages of development. (For example, to give consideration to the refinement of costs, materials and labor that would in all likelihood be required to fully construct a message tower, or, in order to calculate any possible new zoning or building code requirements.) (The base system is also intended as a foundational disclosure with respect to other projects that developers and/or investors may wish to convert in a similarly stylized way as a message tower, such as incorporating similarly stylized aspects of a message tower into pre-existing structures, or incorporating them into new projects with alternative efficiencies.)

0010 As a number of the drawings and images disclosed herein are simple 2-dimensional compositions, it is also significant to point out that architects routinely create construction drawings from 2d images. In fact, using 2d images is quite often the starting point with which to later translate such 2d images into refined construction documents - it is at the essence of what architects do. 001 1 Moreover, it should also be noted that there are both automated and semi-automated computer programs available, which after receiving 2- dimensional line drawings, formulate and deliver refined and advanced information in order to advance an architectural project forward.

DESCRIPTION:

001 2 A message tower is a proposed 3-dimensional sculptural marketing utility designed primarily for displaying illuminated information, imagery, advertisements, and other new media upon its entire 3-dimensional surface (or upon a substantial portion of its 3-dimensional surface), preferably in association with related trade show, entertainment, civic and commemorative events. The message tower is also presented as configurable structure with suggested multiple methods of assemblage, layout, operation and business.

0013 A message tower may be built in a variety of sizes, though it is intended to tower over the heights of surrounding buildings, as to stand out and be seen from a distance; it may be seen from 6 to 10 miles away by the naked human eye, unaided by any visual enhancements.

001 4 A message tower also calls for an altogether novel and

unprecedented classification of new structural utility, that embodies distinct differences from a normal building. Having such distinct differences from a normal building, it gives rise to the need for new zoning considerations in urban planning. As such, it might not be appropriately regarded as a standard building, though in the least it could be regarded as a highly unique innovation to a standard building or the fields of architecture and construction.

001 5 The primary purpose of a message tower is to display information, imagery and advertisements on a monumental towering scale, as opposed to the secondary function of providing habitable space.

Originality of the Invention:

001 6 One of the key novelties and unprecedented aspects of a message tower is that it displays in three dimensions on a soaring, monumental scale, thereby serving a highly novel purpose of offering a fully 3-dimensional means of displaying advertising and imagery, as opposed to the limited functionality of a 2-dimensional billboard, module, sheet, screen or similar fa ade . Whereas 2-dimensional billboards, modules, sheets, screens and similar fagades have been employed for the purposes of advertising for centuries, there has never been a soaring monumental 3-dimensional illuminated message tower that can be seen from 6 to 10 miles away.

Notes on perceptional differences between 2d and 3d:

001 7 The very essence and perception of a 3-dimensional object is fundamentally and inherently different and distinct from the essence and psychological perception of a 2-dimensional object. The natural phenomena concerning this distinction has been the subject of many studies in Visual Perception, Gestalt Psychology, and other research concerning the analysis of human cognition and perception.

0018 For example, a painting, a drawing, a photograph and a television screen are all 2-dimensional mediums for art and expression. A sculpture is a 3- dimensional work of art or expression. The essence and perception of a 3- dimensional sculpture is fundamentally and inherently different and distinct from the essence and perception of a 2-dimensional work. 001 9 Just as a television set or a computer monitor each consist of a 2- dimensional screen, if there were ever such an invention of a television set or a computer monitor that displayed information in 3-dimensions, it would be clearly be understood as something that is distinctly different from either a TV or a computer monitor.

Non-obvious nature of a message tower:

0020 A message tower is not an obvious invention because it does not exist in the current landscape of modern society, nor has anything similar to it appeared in science fiction literature or film, and certainly not in the overall collective consciousness.

0021 The message tower is not an extension of a billboard, because a billboard is a self-contained 2-dimensional device, which has no claim outside of its intended, manufactured, and practiced use.

0022 A message tower is not an extension of a sign either, nor a module, nor a sheet, nor a screen.

0023 Significantly, the common and instantaneous perception of a 2- dimensional sign, whether mounted on a building or a pole, is just that - a sign mounted on a building or a pole.

0024 The instantaneous human psychological perception of a message tower being a 3-dimensional object is a result of its fully 3-dimensional nature.

0025 A message tower is not perceived as an individual 2-dimensional module, nor as an individual 2-dimensional board, nor as a 2-dimensional sheet, nor a 2-dimensional sign, nor a 2-dimensional component.

0026 Nor is a message tower perceived as a grouping of independent modules, or boards, or sheets, or signs, or components, but rather, again, it is instantly perceived as a towering, illuminated, 3-dimensional work, due to its 3- dimensional construct.

0027 A recent and highly relevant case law analogy lends significant credence to the distinction between the psychological impression of a whole 3- dimensional object, versus any myriad of its individual or interchangeable components:

0028 The current copyright law in the United States with regard to copyright protection of an individual architectural structure holds that, the individuality, and the protection of the individuality, of a specific architectural design is based on the immediate "total look and feel" of the overall 3- dimensional design, and the impression that the design as a whole creates in the mind of a viewer. (This was affirmed, upheld, and ruled upon in the recent 2005 judgment in the case of Shine v. Childs in Manhattan, New York.)

029 The significance of mentioning this ruling and analogy is that it supports the importance and veracity of human cognition perceiving a whole 3- dimensional object, versus the lesser significant and largely irrelevant issue of a myriad of interchangeable parts or components, such as windows, columns, mullions, spandrels, arches, trusses, steps, bricks, light bulbs, etc... Although this legal analogy is from the realm of copyright law, the fact that the courts recognized such a distinction as a valid and determinate touchstone for confirming the significance of immediate human perception is highly significant and relevant to the subject at hand.

BRIEF TECHNICAL DESCRIPTION OF THE INVENTION 0030 The surface area of a message tower would be able to accommodate any, or any combination of, the following types of visual light- generating articles: Light Emitting Diodes (LEDs), Liquid Crystal Displays (LCDs), Surface-conduction Electron-emitter panels (SEDs), Organic Light-Emitting Diodes (OLEDs), Field Emission Display panels (FED)s, or high-definition plasma panels; however, the surface area of a message tower is by no means limited to these kinds of technologies.

Eco-Verslons of the Invention

0031 Message towers could also accommodate solar panels and / or an array of micro wind turbines into portions of its surface area.

TYPICAL PROCEDURE BASE SYSTEM

1. Developer / Investor 1. Designer / Entrepreneur prepares begins a selection process to the unique base system presentfind + interview architects to ation (colored + B&W pictures + design a profitable utilitarian text showing several options for project. This process is likely designs + spatial layouts) with the limited to architects known computer. May include lucrative by the developers/investors, ideas + creative solutions that the or, recommended, and, likely developer/investor never conbased on their prior work. : it is sidered, such as ways to meet + rarely a search f or n w fcnem i exceed developer's fiscal expect¬

2. Developer / investor supplies ations. The Base system may also a building program to one or include a full color brochure + a more architects, to design a brief yet powerful + effective utilitarian structure around a Power Point or video to sell the prescribed amount of space advantages and marketability usually to achieve a preof the project. The base system conceived economic goal. may also include a well-developed business plan with revenue

3. Architects visit the proposed projections backed by verifiable building site to study + discern research data, news articles + the geographic parameters of spreadsheets. Designer/ the site, as well as any possible entrepreneur may also do his constraints posed by the preown preliminary site analysis + determined building program. even suggest alternative sites which could prove more bene¬

4. Architects then research any ficial to developer/investor's

applicable City + State building interest; may even suggest "out- codes or historic preservation of-the-box" solutions such as issues that relate to the site. If modifying the zoning regulations the developer already has a with the municipality (rather than tenant that will use the structure, basing a project on potentially the architects may also explore limited, restrictive, or outdated other usage needs of the tenant. zoning laws for a particular region); all of the variables put forth

5. Architects quickly sketch or model in the base system would not be several design schemes, which are realized upfront within the typical turned into schematic elevations, confines of project development. plans + 3-D images of the design.

2. Designer / Entrepreneur gives a

6. Initial schematics are presented to presentation of the full color base developers/investors for approval system (+ B&W drawings + text) + to refine further into a workable (option of) a video + marketing building or other utilitarian structure. data to developers / investors.

EARLIEST POSSIBLE STAGE TO PRESENT THE PROJECT At this point the developer/investor At this point the developer/investor has spent thousands, perhaps has not spent a single dime of even hundreds of thousands of money, yet receives a very good dollars, only to get a preliminary sense of what the project will look sense of what the project will like, and also, how the project look like. may be effectively marketed.

7. Architect assembles a consultant

team typically consisting of structural, mechanical, electrical and

plumbing engineers.

8. BY the end of the developed design

phase the architects will typically

present CAD drawings of floor plans,

elevations, sections + the site plan.

Developers / investors may also

request 3-D computer renderings to

get a sense of the of the look of the

completed structure. This may

include physical models, colored

presentation drawings and

computer animations.

It is only at stage 6 or 8 that developer/ It is only a matter of presenting the investor is in a position to gauge the more entrepreneurial BASE PLAN merit of the project, and whether it at stage 2 for the developer/ is worthwhile to invest any more investor to gauge whether or not capital to move to the next stages to invest capital to move the plan of development -- or -- whether it forward. *And again* developer/ is wiser to abandon the designs + investor has not hod to spend a plans + start over. dime of money to ascertain the value + potential of the project.

As you can see, the current typical method for which the majority of commercial projects proceed, does not take into account the possibility of entrepreneurship bringing valuable ideas and solutions into the process upfront, with effective marketing and business materials - rather than having to exercise numerous steps with outside companies, agencies, sub-contractors, etc.

The base system in contrast does not limit itself with such perceived parameters beforehand, thereby allowing for greater imaginative, innovative and entrepreneurial presentations without time or expense to the developers and investors, thereby offering much more value upfront. BASE-SYSTEM FLOW CHART for the ASSEMBLAGE of a MESSAGE TOWER

STEP 1 : Choose or designate a design and/or style - and/or - STEP 2

STEP 2: Select a spatial layout option

STEP 3: Select a core type (or non-core or hollow core structure) - and STEP 4

STEP 4: Select a core-to-partition relation - or - STEP 5

STEP 5: Select a structural type (or non-structural type) - and/or - STEP 6

STEP 6: Select a structural type-to-partition relation

STEP 7: Select assemblage option - and/or - STEP 8, STEP 9 a) Static assembly (lip)

b) Dynamic assembly (carrier)

c) Static and dynamic combination

STEP 8: Select visual article(s) or combinations - and/or - STEP 7, STEP 9 a) LED articles

b) LED meshed articles

c) OLED articles

d) LCD articles

e) DLP articles

f) SED articles

g) FED articles

h) Fiber optic article

i) Plasma screen articles

j) High-definition plasma articles

k) Holographic articles

I) Rear projection articles or systems

m) Alternative articles or systems with alternative efficiencies n) Combined articles or systems combinations

STEP 9: Select hardware, software and locations - and/or - STEP 8, STEP 9 a) Operating system(s)

b) Software type(s)

c) On site

d) Off site GENERAL ASSEMBLAGE OPTIONS for the MESSAGE TOWER

(1 ) Structure design

(2) Spatial layout options + surrounding context

(3) Structure core (or "non-core" or hollow core version)

(4) General structure (or "non-structured" version)

(5) Partition options

(6) (Optional feature: Extension plates)

(7) Visual area (forms layer between the outside and inside of structure) to hold:

(8) Array of visual articles (that can reside at and be accessed from visual area)

(9) Hardware, software and methods to deliver data to visual articles

( 10) Capturing system to gather external info to deliver to visual articles or interior spaces.

As you can see, the base system offers a variety of possible assemblage options for any given message tower, depending on the desired style of the tower, the desired spatial layout, and the budget of the developer(s) and/or investor(s); these include, but are not limited to, an array of core-to-structure relationships, structure-to-partition relationships, or direct core-to-partition relationships. The following are 3 examples:

(Example A) single asymmetric core + triangulated structure + static partition (Example B) ringed core + arcuated structure + dynamic partition

(Example C) lateral support core directly connected to a static partition

The precise factors for determining the resulting arrangement of any given message tower, again, depends on the desired style, desired spatial layout, and the available budget of the developer(s) and/or investor(s).

DELINEATED ASSEMBLAGE OPTIONS for the MESSAGE TOWER

(1 ) Structure design:

There are 189 variations of structural design cited at the end of this specification (some of which have corresponding illustrations in this base reference system).

(2) Spatial layout options and relationships:

One of several spatial layout options may be selected for the most effective use of the message tower with trade show, entertainment, civic, or commemorative events. These layouts are defined by the spatial relationship of the message tower to strategically designed or strategically considered adjacent elements and areas:

1 stand-alone (the surrounding open space is the layout)

2 (positioned with) a†-grade spaces

3 (positioned with) underground spaces

4 (positioned with) elevated spaces

5 (positioned with) a†-grade and underground spaces

6 (positioned with) elevated and underground spaces

7 (positioned with) at-grade, underground and elevated spaces

8 (positioned with) an interior space (such as an arena, theater, or showroom [allows outside space to experience the interior space, whether an exhibit, concert, movie, or the like - also -- indoor

spaces can experience outdoor spaces, or foreign locales)

9 (positioned with) any combination of the 8 above-cited options

(3) Structure core types:

1 single center core 2 single asymmetric core

3 multi core close 4 multi core asymmetric

5 multi core loose 6 multi core perimeter

7 ringed core 8 diagonal support core

9 lateral support core 10 combined support core

1 1 hollow core 12 non-core structure

(4) General structure types:

1 Post and Lintel 2 Triangulated 3 Arcuated

4 Arcuated asymmetric 5 Ringed 6 Pentagonal

7 Hexagonal 8 Octagonal

9 Non-symmetrical Beam Forms 10 Warped Beam Forms

1 1 Symmetrical Concrete Forms 12 Non-symmetrical Concrete Forms

13 Braced, Truss or Joist Substitutes (for any of the above)

14 Combined (any combination of the above-cited structural types)

(5) Partition - main options of assembly:

1. Static assembly (lip - better for complex shapes)

2. Dynamic assembly (carrier - better for simple shapes)

3. Static and dynamic combination (i.e. spiral)

Partition - sub-options of assembly:

1 (extended from) i-beams

2 (extended from) floor slabs

3 (extended from) trusses or joists

4 (extended from) any combination of the above

*5 (extended from) " " (*like a sideways "T" protruding from floor slab)

*6 (extended from) " " (*plate with a step-down protruding from floor slab) *7 (extended from) " " (*"clamp-†ype" plate w/s†ep-down hugs floor slab) *8 (extended from) " " (*5, *6, *7 w/adjustable "moat" and cap for cables) *9 (extended from) " " (*8 with hinge unit and cables in the moat)

Partition - alternative options of assembly:

1 Horizontal-hinge (simplest, most efficient type, easiest to maintain).

2 Vertical-hinge (limitations; visual area must be positioned at 90 degrees).

3 Swivel (limitations, floor thickness necessitates mullions/spandrels).

4 Armature (cumbersome) .

5 Track system (cumbersome).

6 Wheeled (possible irregularities in visual continuity, limited to 90-degree positioning, requires exterior transparent barrier to be maintained separately, as opposed to self-contained unit that is easier to maintain). 7 Connective method (limited to 90-degree positioning, requires exterior transparent barrier to be maintained separately, as opposed to self- contained unit that is easier to maintain}.

(6) (Optional feature) Extension plate types may extend from structure) :

1 Flat tapered extension plate (simplest, most convenient type; does not require a lip, mullion, or spandrel to hold glass or other transparent barrier to structure) .

2 Flat tapered extension plate with end-lip (for securing a separate transparent exterior layer; useful if employing visual articles in a connective method) .

3 Extension plate with extendable grating (allows for greater

maneuverability when installing or maintaining the visual area) .

4 Extension plates that accommodate interchangeable tips (useful for implementing complex designs or shapes of the visual area, as well as employing visual articles in a connective method).

5 Extension plates with angled lips (also useful for implementing

complex designs or shapes of the visual area).

6 Any combination of the five above-cited options.

(7) Visual articles:

The visual area can accommodate any variety of visual articles, such as:

' 1 LED Articles (Light Emitting Diode articles; whole articles or separate connectable articles, or other similar articles, such as articles with alternative efficiencies)

2 LED Meshed Articles (whole meshed articles or separate connectable meshed articles, such as Media Mesh, for example, or other similar articles, such as articles with alternative efficiencies)

3 OLED Articles (Organic Light Emitting Diode articles; whole articles or separate connectable articles, or other similar articles, such as articles with alternative efficiencies) such as, but not limited to, any of the following types of OLED articles:

3a. OLED (Organic Light Emitting Diode/Device/Display)

3b. FOLED (Flexible Organic Light Emitting Diode (UDC)

3c. PhOLED (Phosphorescent Organic Light Emitting Diode (UDC) 3d. PLED (Polymer Light Emitting Diode (CDT)

3e. PM OLED (Passive Matrix OLED device)

3f. POLED (Polymer Organic Light Emitting Diode (CDT)

3g. RCOLED (Resonant Color Organic Light Emitting Diode) 3h. SmOLED (Small Molecule Organic Light Emitting Diode (Kodak) 3i. SOLED (Stacked Organic Light Emitting Diode (UDC)

3j. TOLED (Transparent Organic Light Emitting Diode (UDC)

3k. Q-OLED (Quantum Dot OLED)

31. CI-OLED (Chlorinated OLED)

3m. AM OLED (Active Matrix OLED) 4 LCD Articles (Liquid Crystal Display articles; whole articles, or separate connectable articles, such as, for example, articles currently manufactured as super-thin, 2.9 mm articles, or other similar articles, such as articles with alternative efficiencies)

5 DLP Articles (Digital Light Processing articles; whole articles, or separate connectable articles, such as DLP Micro Tiles, for example, or other similar articles, such as articles with alternative efficiencies)

6 SED Articles (Surface-conduction Electron-emitter Device articles; whole articles or separate connectable articles, or other similar articles, such as articles with alternative efficiencies)

7 FED Articles (Field Emission Display articles; whole articles or separate connectable articles, or other similar articles, such as articles with alternative efficiencies)

8 Fiber Optic Articles (whole articles, or separate connectable articles, such as, for example, articles with rear projection, or other similar articles, such as articles with alternative efficiencies)

9 Plasma Screen Articles (whole articles, or separate connectable articles, or other similar articles, such as articles with alternative efficiencies)0 High-Definition Plasma Articles (whole articles, or separate connectable articles, or other similar articles, such as articles with alternative efficiencies)

1 Holographic Articles (whole articles, or separate connectable articles, or other similar articles, such as self-illuminated holographic articles, for example, or other similar articles, such as articles with alternative efficiencies)

2 Rear Projection Articles or Systems (whole articles, or separate

connectable articles, or connective systems, incorporating rear projection onto appropriate surfaces for rear-projection, for use with such rear projection articles or systems, such as, for example, LED, OLED, LCD, DLP, SED, FED, Fiber Optic, Plasma Screen, High- Definition Plasma Screen, Holographic, or other similar articles or systems, such as articles or systems with alternative efficiencies for rear-projection)

3 Combined Articles or Systems (any combination of the above-cited

visual articles or systems, such as, for example, LED, OLED, LCD, DLP, SED, FED, Fiber Optic, Plasma Screen, High-Definition Plasma

Screen, Holographic, or Rear Projection, articles or systems combinations, or any other similar articles or systems combinations, such as articles or systems combinations with alternative

efficiencies)

Visual article layer

An article layer may be made of glass or a lightweight, less expensive transparent substitute material, such as a clear resin, clear acrylic, or the like, though not limited to any of these suggestions. (8) Hardware, software, methods to deliver data to visual articles:

Hardware (Windows, Mac, Linux, other)

Software

Locations (internal, remote)

Flow Charts

Additional reference notes

PROBLEM - COST - LED mesh $*00 per sq ft (plus outdoor labor to install) ,

SOLUTION - OLEDs used in visual area could be as low as $*80 per sq ft.

PROBLEM - Zoning restrictions in NYC. Digital Signage is outlawed due to zoning restrictions in certain areas; in NYC signs on buildings beyond Times Square area are not permitted;

SOLUTION - Base system shows how message tower can be presented as solemn, elegant, focused, meaningful, patriotic, spiritual, dignified and theme-oriented, (as opposed to the bombardment of the over-crowded, noisy, "attention-deficit- disorder," atmosphere of tsq) .

PROBLEM - Tsa competes with itself.

SOLUTION - ezone the new designated area.

PROBLEM - Avian nesting, crashing, waste.

SOLUTION - mt overcomes

PROBLEM - Some types of lights need to be replaced 8-10 years.

SOLUTION - mt resolves

Ram's (partial) - Transforms geographic milieu, assists in aerial navigation