Title:
RETARGETING ADVERTISEMENT SERVICE METHOD, AND DEVICE AND SYSTEM FOR IMPLEMENTING SAME
Document Type and Number:
WIPO Patent Application WO/2023/219346
Kind Code:
A1
Abstract:
A retargeting advertisement service method, according to one embodiment of the present invention, comprises the steps in which: an advertisement targeting server collects advertisement ID information and identification information from each of a plurality of terminals that have obtained advertisement IDs transmitted from digital advertisement media; a bidding participation device performs clustering using the information collected from the advertisement targeting server, and transmits information about a user group with a size exceeding the standard formed as a result of performing the clustering to a bidding generation device; the bidding generation device determines whether to generate real-time bidding (RTB) of a retargeting advertisement for the transmitted user group, on the basis of the transmitted information about the user group; and the bidding participation device performs the RTB when an advertisement medium generation event occurs in a first terminal belonging to the user group.
Inventors:
KIM SEONG HOON (KR)
LIM WOO HYEOK (KR)
HEO NAM YOUNG (KR)
LIM WOO HYEOK (KR)
HEO NAM YOUNG (KR)
Application Number:
PCT/KR2023/006188
Publication Date:
November 16, 2023
Filing Date:
May 08, 2023
Export Citation:
Assignee:
MOTOV CO LTD (KR)
International Classes:
G06Q30/02
Foreign References:
| KR20190120494A | 2019-10-24 | |||
| KR20180043671A | 2018-04-30 | |||
| KR20210022918A | 2021-03-04 | |||
| KR102147119B1 | 2020-08-25 | |||
| US20170372375A1 | 2017-12-28 |
Attorney, Agent or Firm:
KASAN IP & LAW FIRM (KR)
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