Title:
SELECTING MEDIA ADVERTISEMENTS FOR PRESENTATION BASED ON THEIR PREDICTED PLAYTIMES
Document Type and Number:
WIPO Patent Application WO/2012/067938
Kind Code:
A3
Abstract:
Advertisers provide bids for presenting temporal media ads along with content presented to users. The bids presented comprise a cost per unit time of presentation of the temporal media ad. Advertisers specify target audience and target media content for presenting their ads. A candidate set of ads is selected for presentation to the user along with requested content based on the temporal media ad targeting criteria. Machine learning techniques are used for predicting playtimes of ads based on features extracted from user attributes, content, and time of presentation. A winning temporal media ad is selected from the candidate set of ads based on predicted playtimes of ads in the candidate set of ads. An auction scheme is used for selecting a winning temporal media ad from the candidate ads.
Inventors:
ON ROBERT (US)
SCOTT STEVEN LEE (US)
SCOTT STEVEN LEE (US)
Application Number:
PCT/US2011/060182
Publication Date:
July 05, 2012
Filing Date:
November 10, 2011
Export Citation:
Assignee:
GOOGLE INC (US)
ON ROBERT (US)
SCOTT STEVEN LEE (US)
ON ROBERT (US)
SCOTT STEVEN LEE (US)
International Classes:
G06Q30/00; G06Q50/00
Domestic Patent References:
| WO2000059220A1 | 2000-10-05 |
Foreign References:
| US20050021397A1 | 2005-01-27 | |||
| US20020161739A1 | 2002-10-31 | |||
| US20060122884A1 | 2006-06-08 |
Attorney, Agent or Firm:
PANWAR, Rajendra et al. (Silicon Valley Center801 California Stree, Mountain View CA, US)
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