Title:
SYSTEM FOR MANAGING THE PURCHASING OF DYNAMIC PERSONALIZED OBJECT PLACEMENT IN A MULTI-MEDIA PROGRAM
Document Type and Number:
WIPO Patent Application WO2008008957
Kind Code:
B1
Abstract:
The present multi-media object management system controls the retrieval of Object Data that comprises an object representation (such as a product) and the integration of this Object Data into a corresponding selected one of the predetermined Multi-Media Object Locations which are components of the Multi-Media Program. This enables advertisers to precisely control product placement on a customized basis thereby to dynamically modify the content of the Multi-Media Program as it is delivered to the individual recipient. There are a number of methods by which the Multi-Media Object Locations can be brokered, with International, National, Regional, Local, and Personal markets being defined, as well as exclusive rights and conditional rights, all available to the purchaser by means of auction, predefined contracts, or other financial arrangements.
Inventors:
MCKENNA DANIEL BERNARD (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)
Application Number:
PCT/US2007/073466
Publication Date:
July 31, 2008
Filing Date:
July 13, 2007
Export Citation:
Assignee:
VULANO GROUP INC (US)
MCKENNA DANIEL BERNARD (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)
MCKENNA DANIEL BERNARD (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)
International Classes:
G06Q30/00
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