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Title:
SYSTEM AND METHOD FOR CONTEXT AWARE DIGITAL MEDIA MANAGEMENT
Document Type and Number:
WIPO Patent Application WO/2020/250080
Kind Code:
A1
Abstract:
A system for context-aware digital media management is provided. The system includes a digital media processing subsystem. The digital media processing subsystem includes an impression detection subsystem is configured to capture a plurality of parameters of a plurality of entities. The digital media processing subsystem is also configured to detect the plurality of parameters. The digital media processing subsystem is also configured to analyse the plurality of parameters. The digital media processing subsystem includes a data transmission subsystem configured to transmit a plurality of analysed results of the plurality of parameters to a database. The digital media processing subsystem includes a context match subsystem configured to match the plurality of analysed results with the plurality of contexts. The context match subsystem is also configured to determine a context from the plurality of contexts. The context match subsystem is also configured to transmit a determined context to a display unit.

Inventors:
PADMANABH KUMAR (IN)
KUMAR AMRIT (IN)
DUKLE ALOK (IN)
MADAN NISHANT (IN)
SHUKLA RAHUL (IN)
Application Number:
PCT/IB2020/055164
Publication Date:
December 17, 2020
Filing Date:
June 01, 2020
Export Citation:
Click for automatic bibliography generation   Help
Assignee:
SENSELABS TECH PRIVATE LIMITED (IN)
International Classes:
G06Q10/06; G06Q50/10; G06Q90/00
Foreign References:
US20180027090A12018-01-25
US20140281975A12014-09-18
Attorney, Agent or Firm:
AGRAWAL, Dinkar (IN)
Download PDF:
Claims:
WE CLAIM:

1. A system (10) for context-aware digital media management comprising: a digital media processing subsystem (20) comprising: an impression detection subsystem (30) configured: capture a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices (40) and one or more sensors (50); detect the plurality of parameters of the plurality of entities associated with the predetermined environment; analyse the plurality of parameters of the plurality of entities associated with the predetermined environment; a data transmission subsystem (60) operatively coupled to the impression detection subsystem (30), and configured to transmit a plurality of analysed results of the plurality of parameters to a database (70), wherein the database (70) comprises at least one of a plurality of contexts and a predetermined set of instructions; and a context match subsystem (80) operatively coupled to the data transmission subsystem, and configured to: match the plurality of analysed results with the plurality of contexts; determine a context from the plurality of contexts based on a matched result; and transmit a determined context to a display unit (90) to display the determined context. 2. The system (10) as claimed in claim 1, wherein the plurality of parameters comprises at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, a time of a day, a location of the display device and visibility of the predetermined environment.

3. The system (10) as claimed in claim 1, further comprising a context prioritize subsystem operatively coupled to the data transmission subsystem (40), and configured to prioritize the plurality of contexts based on at least one of the predetermined set of instructions and the plurality of parameters.

4. A method (260) for context-aware digital media management, comprising: capturing, by an impression detection subsystem, a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors; detecting, by the impression detection subsystem, the plurality of parameters of the plurality of entities associated with the predetermined environment; analysing, by the impression detection subsystem, the plurality of parameters of the plurality of entities associated with the predetermined environment; transmitting, by a data transmission subsystem, a plurality of analysed results of the plurality of parameters to a database, wherein the database comprises at least one of a plurality of contexts and a predetermined set of instructions; matching, by a context match subsystem, the plurality of analysed results with the plurality of contexts; determining, by the context match subsystem, a context from the plurality of contexts based on a matched result; transmitting, by the context match subsystem, a determined context to a display unit to display the determined context.

5. The method (260) as claimed in claim 4, comprising capturing, by the impression detection subsystem, the plurality of parameters of the plurality of entities associated with the predetermined environment from the at least one of one or more image capturing devices and the one or more sensors comprising capturing at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, a time of a day, and visibility of the predetermined environment of the plurality of entities associated with the predetermined environment from the at least one of one or more image capturing devices and the one or more sensors.

6. The method (260) as claimed in claim 4, further comprising prioritizing the plurality of contexts based on at least one of the predetermined set of instructions and the plurality of parameters.

Description:
SYSTEM AND METHOD FOR CONTEXT AWARE DIGITAL MEDIA

MANAGEMENT

This International Application claims priority from a complete patent application filed in India having Patent Application No. 201921022976, filed on June 10, 2019 and titled“SYSTEM AND METHOD FOR CONTEXT AWARE DIGITAL MEDIA MANAGEMENT”.

FIELD OF INVENTION

Embodiments of a present disclosure relate to digital media management, and more particularly to a system and method for context aware digital media management. BACKGROUND

Consumer of the media content (Receivers) play an important role in digital media management telecast. A sender (producer/owner of the media content) can reach their receivers by telecasting the digital media and its contexts. The sender may be a person or a group of persons who needs to send their digital media context to the receivers. Objective of the telecast is to create awareness about the corresponding concepts (e.g., products, and views) to the receivers by portraying the same in the digital media.

In a conventional approach, the senders are using a display device to the digital media to the receivers in public places such as restaurants, museums, hotels, stadiums, retail stores, shopping malls and the like. The display device may display the digital media in various forms such as audios, videos, and images or the various combination of these. In such approach, the sender needs to feed the digital media contexts to the display device manually. Such limitations restrict the sender from remotely controlling the display device based on requirements (e.g., play, stop, repeat, change). In this approach, the same the digital media will be played repeatedly until the sender changes which lowers the liability on such approaches for displaying the digital media. In addition, the sender watching the display may experience boredom because the information displayed might not be relevant to them.

In comparison with the conventional approach, a newer approach includes a display device to display the digital media for the receivers, wherein the display is remotely controlled by the sender. However, such approaches limits from collecting interest and preferences of the receivers watching the digital media on the display device. Such limitation further restricts the display of appropriate digital media for the receivers to attract the receivers. The conventional approach in its current form is not able to estimate the number of viewers who consumed (watched, listen or read) the media. However, the above-mentioned approaches are not capable to deliver the digital media to the receiver in an efficient manner, thereby making such an approach less efficient and less reliable.

Hence, there is a need for an improved system and method for context aware digital media management to address the aforementioned issues.

BRIEF DESCRIPTION

In accordance with one embodiment of the disclosure, a system for context-aware digital media management is provided. The system includes a digital media processing subsystem. The digital media processing subsystem includes an impression detection subsystem. The impression detection subsystem is configured to capture a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors. The impression detection subsystem is also configured to detect the plurality of parameters of the plurality of entities associated with the predetermined environment. The impression detection subsystem is also configured to analyse the plurality of parameters of the plurality of entities associated with the predetermined environment. The digital media processing subsystem also includes a data transmission subsystem operatively coupled to the impression detection subsystem. The data transmission subsystem is configured to transmit a plurality of analysed results of the plurality of parameters to a database. The database includes at least one of a plurality of contexts and a predetermined set of instructions. The digital media processing subsystem also includes a context match subsystem operatively coupled to the data transmission subsystem. The context match subsystem is configured to match the plurality of analysed results with the plurality of contexts. The context match subsystem is also configured to determine a context from the plurality of contexts based on a matched result. The context match subsystem is also configured to transmit a determined context to a display unit to display the determined context. In accordance with another embodiment of the disclosure, a method for context-aware digital media management is provided. The method includes capturing a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors by an impression detection subsystem. The method also includes detecting the plurality of parameters of the plurality of entities associated with the predetermined environment by the impression detection subsystem. The method also includes analysing the plurality of parameters of the plurality of entities associated with the predetermined environment by the impression detection subsystem. The method also includes transmitting a plurality of analysed results of the plurality of parameters to a database by a data transmission subsystem. The database includes at least one of a plurality of contexts and a predetermined set of instructions. The method also includes matching the plurality of analysed results with the plurality of contexts by a context match subsystem. The method also includes determining a context from the plurality of contexts based on a matched result by the context match subsystem. The method also includes transmitting a determined context to a display unit to display the determined context by the context match subsystem.

To further clarify the advantages and features of the present disclosure, a more particular description of the disclosure will follow by reference to specific embodiments thereof, which are illustrated in the appended figures. It is to be appreciated that these figures depict only typical embodiments of the disclosure and are therefore not to be considered limiting in scope. The disclosure will be described and explained with additional specificity and detail with the appended figures.

BRIEF DESCRIPTION OF THE DRAWINGS

The disclosure will be described and explained with additional specificity and detail with the accompanying figures in which:

FIG. 1 is a block diagram representation of a system for context-aware digital media management in accordance with an embodiment of the present disclosure;

FIG. 2 is a block diagram representation of one embodiment of the system for context- aware digital media management of FIG. 1 in accordance with an embodiment of the present disclosure; FIG. 3 block diagram of a computer or a server of the system of FIG. lin accordance with an embodiment of the present disclosure; and

FIG. 4 is a flow diagram representing steps involved in a method for context-aware digital media management in accordance with an embodiment of the present disclosure.

Further, those skilled in the art will appreciate that elements in the figures are illustrated for simplicity and may not have necessarily been drawn to scale. Furthermore, in terms of the construction of the device, one or more components of the device may have been represented in the figures by conventional symbols, and the figures may show only those specific details that are pertinent to understanding the embodiments of the present disclosure so as not to obscure the figures with details that will be readily apparent to those skilled in the art having the benefit of the description herein.

DETAILED DESCRIPTION For the purpose of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiment illustrated in the figures and specific language will be used to describe them. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Such alterations and further modifications in the illustrated system, and such further applications of the principles of the disclosure as would normally occur to those skilled in the art are to be construed as being within the scope of the present disclosure.

The terms "comprise", "comprising", or any other variations thereof, are intended to cover a non-exclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such a process or method. Similarly, one or more devices or sub-systems or elements or structures or components preceded by "comprises... a" does not, without more constraints, preclude the existence of other devices, sub-systems, elements, structures, components, additional devices, additional sub-systems, additional elements, additional structures or additional components. Appearances of the phrase "in an embodiment", "in another embodiment" and similar language throughout this specification may, but not necessarily do, all refer to the same embodiment. Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this disclosure belongs. The system, methods, and examples provided herein are only illustrative and not intended to be limiting. In the following specification and the claims, reference will be made to a number of terms, which shall be defined to have the following meanings. The singular forms“a”, “an”, and“the” include plural references unless the context clearly dictates otherwise.

Embodiments of the present disclosure relate to a system for context-aware digital media management. The system includes a digital media processing subsystem. The digital media processing subsystem includes an impression detection subsystem. The impression detection subsystem is configured to capture a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors. The impression detection subsystem is also configured to detect the plurality of parameters of the plurality of entities associated with the predetermined environment. The impression detection subsystem is also configured to analyse the plurality of parameters of the plurality of entities associated with the predetermined environment. The digital media processing subsystem also includes a data transmission subsystem operatively coupled to the impression detection subsystem. The data transmission subsystem is configured to transmit a plurality of analysed results of the plurality of parameters to a database. The database includes at least one of a plurality of contexts and a predetermined set of instructions. The digital media processing subsystem also includes a context match subsystem operatively coupled to the data transmission subsystem. The context match subsystem is configured to match the plurality of analysed results with the plurality of contexts. The context match subsystem is also configured to determine a context from the plurality of contexts based on a matched result. The context match subsystem is also configured to transmit a determined context to a display unit to display the determined context.

FIG. 1 is a block diagram representation of a system (10) for context-aware digital media management in accordance with an embodiment of the present disclosure. The system (10) includes a digital media processing subsystem (20). The digital media processing subsystem (20) includes an impression detection subsystem (30) configured to capture a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices (40) and one or more sensors (50).

In one embodiment, the one or more image capturing devices (40) and the one or more sensors (50) may be located within the predetermined environment. In one embodiment, the one or more image capturing devices (40) and the one or more sensors (50) may be located within a display unit (90), wherein the display unit (90) may be housed within the pre-determined environment. In one embodiment, the display unit (90) may be a digital signboard which can display the plurality of matched contexts. In one embodiment, the one or more sensors (50) may include, but not limited to, a temperature sensor, a humidity sensor and a Global Positioning System (GPS) Sensors.

In one embodiment, the plurality of parameters may include, but not limited to, at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, time of a day, a location of the display unit (90) and visibility of the predetermined environment. In such embodiment, the plurality of facial expression may include, but not limited to, sadness, happiness, surprise, interest, disinterest like, and the like. In such embodiment, the plurality of the behaviour means the way in which the viewer acts towards the display unit (90) when the plurality of matched contexts is being displayed. In such embodiment, the type of the viewer may include, but not limited to, male, female, puberty, older, adolescence, adulthood, middle age, and senior citizens.

In one embodiment, the pre-determined environment may include a large retail complex with one or more stores, one or more retailers, one or more restaurants, and the like. In one embodiment, the one or more image capturing devices (40) may include a still camera and a video camera.

The impression detection subsystem (30) is also configured to detect the plurality of parameters of the plurality of entities associated with the predetermined environment. The impression detection subsystem (30) is also configured to analyse the plurality of parameters of the plurality of entities associated with the predetermined environment. In one embodiment, the plurality of parameters of the plurality of entities may be analysed upon using an image processing technique on the plurality of images captured by the at least one image capturing device. The impression detection subsystem (30) analyses at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, time of a day, a location of the display unit (90), and visibility of the predetermined environment to obtain a plurality of analysed results. In one embodiment, the plurality of analysed results may include data which is associated to the plurality of parameters.

The digital media processing subsystem (20) also includes a data transmission subsystem (60) operatively coupled to the impression detection subsystem (30). The data transmission subsystem (60) is configured to transmit the plurality of analysed results of the plurality of parameters to a database (70). In one embodiment, the data transmission subsystem (60) is configured to transmit the plurality of analysed results of the plurality of parameters to the database (70) by using a communication medium. In such embodiment, the communication medium may include one of a wired communication and a wireless communication. Communication between the display unit (90) to the database (70) may include a control line and communication line. A status of the display unit (90) is passed to the database (70) through the control line. In one embodiment, status of the display unit (90) may include, but not limited to, ready to play and hold on. The plurality of analysed results of the plurality of parameters is passed to the database (70) from the display unit (90) through the communication line. Both the control line and the communication line are protected with encryption and decryption technologies. As used herein, the term ‘encryption’ is defined as a process of converting information or data into a code, especially to prevent unauthorized access. As used herein, the term‘decryption’ is defined as a process of decoding the data which has been encrypted into a secret format. An authorized user can only decrypt data in order to maintain the originality of encrypted data.

The database (70) includes at least one of a plurality of contexts and a predetermined set of instructions. In one embodiment, the plurality of contexts may include, but not limited to, an audio, a video, a digital image, a web page, and text which needs to be telecasted. In one embodiment, the plurality of contexts includes at least one of the audio, the video, the digital image, the web page, and the text which is associated to one or more political parties. In one embodiment, the plurality of contexts may include but not limited to, the audio, the video, the digital image, the web page, and the text of one or more advertisements.

The digital media processing subsystem (20) also includes a context match subsystem (80) operatively coupled to the data transmission subsystem (60). In one embodiment, the pre-defined set of instructions may include at least one of a priority levels of the corresponding plurality of contexts, duration for display of the corresponding plurality of contexts, number of times of display of the corresponding plurality of contexts, and the like. Moreover, the context match subsystem (80) is configured to match the plurality of analysed results with the plurality of contexts. The context match subsystem (80) matches the plurality of analysed results with the plurality of contexts based on prioritizing. The context match subsystem (80) is also configured to determine a context from the plurality of contexts based on a matched result. The context match subsystem (80) is also configured to transmit a determined context to a display unit (90) to display the determined context.

Furthermore, the system (10) also includes the context prioritize subsystem. The context prioritize subsystem is operatively coupled to the data transmission subsystem (60). The context prioritize subsystem is configured to prioritize the plurality of contexts based on at least one of the predetermined set of instructions and the plurality of parameters. The context match subsystem (80) is also configured to transmit a plurality of matched contexts to the display unit (90) to display the plurality of matched contexts.

In one embodiment, the impression detection subsystem (30) may be further configured to observe a behaviour of the viewer by using a received signal strength indicator (RSSI) value of a wireless fidelity device. For example, the viewer may watch the plurality of contexts which plays on the display unit (90) when the wireless fidelity device gives constant and gradually increased RSSI value. The constant and the gradually increased RSSI value shows a mobile device of the viewer is inching towards the display device below a constant speed. As used herein, the term, the term ‘received signal strength indicator’ is a measurement of the power present in a received radio signal.

FIG. 2 is a block diagram representation of one embodiment of the system (100) for context-aware digital media management of FIG. 1 in accordance with an embodiment of the present disclosure. The system (100) for context-aware digital media management is provided. A digital signboard (210) is placed in a shopping mall. The shopping mall includes one or more stores, one or more retailers, and one or more restaurants. The one or more stores, the one or more retailers, and the one or more restaurants may include a first set of viewers‘X’ (110) and a second set of viewers Ύ (120). The first set of viewers‘X’ (110) may be children and the second set of viewers Ύ (120) may be female. One or more sensors (160) and one or more image capturing devices (150) are placed in the shopping mall. The one or more sensors (160) and the one or more image capturing devices (150) are operatively coupled with the digital signboard (210). At least one of a plurality of images, a plurality of facial expression, a plurality of behaviours, a type, a temperature, a humidity, a time of a day, and a location of the digital sign board (210), and visibility of the first set of viewers‘X’ (110) and the second set of viewers Ύ (120) are captured from at least one of one or more image capturing devices (150) and one or more sensors (160) by an impression detection subsystem (140). The plurality of parameters of the first set of viewers‘X’ (110) and the second set of viewers Ύ (120) are detected by the impression detection subsystem (140). The plurality of parameters of the first set of viewers‘X’ (110) and the second set of viewers Ύ’ (120) are analysed to get a plurality of analysed results by the impression detection subsystem (140). The plurality of analysed results of the plurality of parameters of the first set of viewers‘X’ (110) and the second set of viewers Ύ (120) are transmitted to a database (180) in a form of a plurality of digital images by a data transmission subsystem (170). The database (180) also includes an audio, a video, a digital image, a web page and text associated with one or more advertisements which needs to be displayed on the display unit. The database also includes a predetermined set of instructions. Based on the plurality of parameters of the first set of viewers‘X’ (110) and the second set of viewers Ύ (120) the system analyses likes and dislikes of the first set of viewers‘X’ (110) and the second set of viewers Ύ (120) respectively.

A context match subsystem (190) matches the plurality analysed results with the predetermined set of instructions based on priority. The context match subsystem (190) determines at least one of audio, video, digital image, web page and text

(corresponding to the first set of viewers (110) from the plurality of contexts based on a matched result.

The priority is calculated with help of a context prioritize subsystem (200). The context prioritize subsystem (200) prioritize the audio, the video, the digital image, the web page and the text of the one or more advertisements which needs to be displayed on the display unit based on at least one of the predetermined set of instructions and the plurality of parameters.

The context match subsystem (190) transmits a determined at least one of audio, video, digital image, web page and text (corresponding to the first set of viewers (110)) to a digital signboard (210) to display to the children and the female who are present in the shopping mall. Furthermore, based on calculated priority and the pre-defined set of instruction, context associated with the children are displayed first and is then followed up by the context associated with the female.

The digital media processing subsystem (130), the impression detection subsystem (140), the one or more image capturing devices (150), the one or more sensors (160), the data transmission subsystem (170), the database (180), the context match subsystem (190) and the digital signboard (210) in the FIG. 2 are substantially similar to a digital media processing subsystem (20), an impression detection subsystem (30), one or more image capturing devices (40), one or more sensors (50), a data transmission subsystem (60), a database (70), a context match subsystem (80) and a display unit (90) of FIG. 1.

FIG. 3 block diagram of a computer or a server of the system of FIG. lin accordance with an embodiment of the present disclosure. The system (220) includes a processor(s) (250), and a memory (230) coupled to the processor(s) (250). The processor(s) (250), as used herein, means any type of computational circuit, such as, but not limited to, a microprocessor, a microcontroller, a complex instruction set computing microprocessor, a reduced instruction set computing microprocessor, a very long instruction word microprocessor, an explicitly parallel instruction computing microprocessor, a digital signal processor, or any other type of processing circuit, or a combination thereof.

Computer memory elements may include any suitable memory device(s) for storing data and executable program, such as read only memory, random access memory, erasable programmable read only memory, electrically erasable programmable read only memory, hard drive, removable media drive for handling memory cards and the like. Embodiments of the present subject matter may be implemented in conjunction with program modules, including functions, procedures, data structures, and application programs, for performing tasks, or defining abstract data types or low-level hardware contexts. Executable program stored on any of the above-mentioned storage media may be executable by the processor(s).

The memory (230) includes a plurality of modules stored in the form of executable program which instructs the processor to perform designated steps. The processor (250) has following modules: a digital media processing subsystem (20). The digital media processing subsystem (20) includes an impression detection subsystem (30), a data transmission subsystem (60), a database (70) and a context match subsystem (80).

The impression detection subsystem (30) is configured to capture a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors. The impression detection subsystem (30) is also configured to detect the plurality of parameters of the plurality of entities associated with the predetermined environment. The impression detection subsystem (30) is also configured to analyse the plurality of parameters of the plurality of entities associated with the predetermined environment. The data transmission subsystem (60) operatively coupled to the impression detection subsystem (30). The data transmission subsystem (40) is configured to transmit a plurality of analysed results of the plurality of parameters to a database (70). The database (70) includes at least one of a plurality of contexts and a predetermined set of instructions. The context match subsystem (80) operatively coupled to the data transmission subsystem (60). The context match subsystem (80) is configured to match the plurality of analysed results with the plurality of contexts. The context match subsystem (80) is also configured to determine a context from the plurality of contexts based on a matched result. The context match subsystem (80) is also configured to transmit a determined context to a display unit to display the determined context.

FIG. 4 is a flow diagram representing steps involved in a method (260) for context- aware digital media management in accordance with an embodiment of the present disclosure. The method (260) includes capturing a plurality of parameters of a plurality of entities associated with a predetermined environment from at least one of one or more image capturing devices and one or more sensors in step 270. In one embodiment, capturing the plurality of parameters of the plurality of entities includes capturing the plurality of parameters of the plurality of entities associated with the predetermined environment from the at least one of one or more image capturing devices and one or more sensors by an impression detection subsystem.

In one embodiment, the one or more image capturing devices and the one or more sensors may be located within the predetermined environment. In one embodiment, the one or more image capturing devices and the one or more sensors may be located within a display unit, wherein the display unit may be housed within the pre determined environment. In one embodiment, the display unit may be a digital signboard which can display the plurality of matched contexts.

In one embodiment, the plurality of parameters may include, but not limited to, at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, time of a day, a location of the display unit and visibility of the predetermined environment. In such embodiment, the plurality of facial expression may include, but not limited to, sadness, happiness, surprise, and interest. In such embodiment, the plurality of the behaviour means the way in which the viewer acts towards the display unit. In such embodiment, the type of the viewer may include, but not limited to, male, female, puberty, older adolescence, adulthood, middle age, and senior years.

In one embodiment, the plurality of entities may be a large retail complex with one or more stores, one or more retailers, one or more restaurants, and the like. In one embodiment, the one or more image capturing devices may include a still camera and a video camera. In one embodiment, the one or more sensors may include, but not limited to, a temperature sensor, a humidity sensor and Global Positioning System (GPS) sensors.

The method (260) also includes detecting the plurality of parameters of the plurality of entities associated with the predetermined environment in step 280. In one embodiment, detecting the plurality of parameters of the plurality of entities includes detecting the plurality of parameters of the plurality of entities associated with the predetermined environment by the impression detection subsystem.

The method (260) also includes analysing the plurality of parameters of the plurality of entities associated with the predetermined environment in step 290. In one embodiment, analysing the plurality of parameters of the plurality of entities includes analysing the plurality of parameters of the plurality of entities associated with the predetermined environment by the impression detection subsystem.

In one embodiment, the impression detection subsystem analyses the at least one of a plurality of images, a plurality of facial expression of a viewer, a plurality of behaviours of the viewer, a type of the viewer, a temperature of the predetermined environment, a humidity of the predetermined environment, time of a day, and visibility of the predetermined environment to obtain a plurality of analysed results. In one embodiment, the plurality of analysed results may include data which is associated to the plurality of parameters like.

The method (260) also includes transmitting a plurality of analysed results of the plurality of parameters to a database in step 300. In one embodiment, transmitting the plurality of analysed results of the plurality of parameters includes transmitting the plurality of analysed results of the plurality of parameters to the database by a data transmission module. The transmission of the plurality of analysed results of the plurality of parameters to the database by using a communication medium. In such embodiment, the communication medium may include one of a wired communication and a wireless communication. Communication between the display unit to the database may include a control line and communication line. A status of the display unit is passed to the database through the control line. In one embodiment, status of the display unit may include, but not limited to, ready to play and hold on. The plurality of analysed results of the plurality of parameters is passed to the database from the display unit through the communication line. Both the control line and the communication line are protected with encryption and decryption technologies.

The database may include at least one of a plurality of contexts and a predetermined set of instructions. In one embodiment, the plurality of contexts may include, but not limited to, an audio, a video, a digital image, a web page, and text which needs to be displayed on the display unit. In one embodiment, the plurality of contexts includes at least one of the audio, the video, the digital image, the web page, and the text which is associated to one or more political parties. In one embodiment, the plurality of contexts may include but not limited to, the audio, the video, the digital image, the web page, and the text of one or more advertisements. The transmission of the plurality of analysed results of the plurality of parameters to the database by using a communication medium. In such embodiment, the communication medium includes at least one of a wired communication and a wireless communication.

The method (260) also includes matching the plurality of analysed results with the plurality of contexts in step 310. In one embodiment, matching the plurality of analysed results includes matching the plurality of analysed results with the plurality of contexts by a context match subsystem.

The method (260) also includes determining a context from the plurality of contexts based on a matched result in step 320. In one embodiment, the determining the context from the plurality of contexts includes the determining the context from the plurality of contexts based on a matched result by the context match subsystem. The method (260) also includes transmitting a determined context to a display unit to display the determined context in step 330. In one embodiment, transmitting the determined context to the display unit includes transmitting the determined context to the display unit to display the determined context by the context match subsystem.

In some embodiment, the method also includes prioritizing the plurality of contexts based on at least one of the predetermined set of instructions and the plurality of parameters in one embodiment, the prioritizing the plurality of contexts includes prioritizing the plurality of contexts based on the at least one of the predetermined set of instructions and the plurality of parameters.

Various embodiments of the present disclosure enable the system to allow the sender to feed one or more contents to the display unit remotely. In addition to that, the sender can control the display device remotely based on requirement (e.g., play, stop, repeat, change). Furthermore, the present disclosure allows the sender to collect interest and preferences of the receiver.

While specific language has been used to describe the disclosure, any limitations arising on account of the same are not intended. As would be apparent to a person skilled in the art, various working modifications may be made to the method in order to implement the inventive concept as taught herein.

The figures and the foregoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, order of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the acts need to be necessarily performed. Also, those acts that are not dependant on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples.