SYSTEM AND METHOD FOR DETECTING CALL-THROUGH EVENTS FOR ADVERTISING IMPRESSIONS SENT TO MOBILE WIRELESS DEVICES

Title:

SYSTEM AND METHOD FOR DETECTING CALL-THROUGH EVENTS FOR ADVERTISING IMPRESSIONS SENT TO MOBILE WIRELESS DEVICES

Document Type and Number:

WIPO Patent Application WO/2010/002713

Kind Code:

A3

Abstract:

An arrangement is described for capturing and reporting call-through events in connection with phone numbers embedded in advertising impressions sent to mobile wireless devices. A call-through event is said to occur when a phone number embedded within an advertising impression is called from the mobile device. The system includes a call-through detector on the device that captures data related to a call-through event and communicates the captured data for one or more phone numbers over the network to a server. The server collects the captured data from various mobile devices and can correlate those with the advertisements sent to the mobile devices. A call detail information record sent from a device may contain detailed information about the context in which the call was made from the mobile device, including, for example, time of day or device location.

Inventors:

NATH BADRI (US)
KUSHWAHA RAKESH (US)

Application Number:

PCT/US2009/048743

Publication Date:

April 01, 2010

Filing Date:

June 26, 2009

Export Citation:

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Assignee:

MFORMATION TECHNOLOGIES INC (US)
NATH BADRI (US)
KUSHWAHA RAKESH (US)

International Classes:

H04W4/02; H04W4/12; H04W4/16; H04M1/2757

Foreign References:

US20060259365A1	2006-11-16
US5937390A	1999-08-10
US20050177419A1	2005-08-11
US20030046161A1	2003-03-06

Other References: