Title:
SYSTEM AND METHOD FOR MANAGING ADVERTISING CAMPAIGNS
Document Type and Number:
WIPO Patent Application WO/2010/146608
Kind Code:
A8
Abstract:
A system for telematic management of advertising campaigns comprises a central server connected to a database that contains identification data of advertising sites associated with a plurality of operators, the identification data comprising operating parameters associated with each one of the sites; a plurality of user stations, suitable to interact with the central server via a telematic network and comprising a data entry interface for defining an advertising campaign; a processing engine, located at the central server, which is configured to associate automatically with the advertising campaign, on the basis of the definition data of the advertising campaign and of the identification data, one or more of the advertising sites.
Inventors:
VISINONI MASSIMILIANO (IT)
DI BENEDETTO GIACOMO (IT)
BOCELLI DAVIDE (IT)
DI BENEDETTO GIACOMO (IT)
BOCELLI DAVIDE (IT)
Application Number:
PCT/IT2009/000266
Publication Date:
April 28, 2011
Filing Date:
June 18, 2009
Export Citation:
Assignee:
BELLINI MARCO (IT)
VISINONI MASSIMILIANO (IT)
DI BENEDETTO GIACOMO (IT)
BOCELLI DAVIDE (IT)
VISINONI MASSIMILIANO (IT)
DI BENEDETTO GIACOMO (IT)
BOCELLI DAVIDE (IT)
International Classes:
G06Q30/00
Attorney, Agent or Firm:
ALAGEM MODIANO, Lara S. (Via Meravigli 16, Milano, IT)
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