SYSTEM AND METHOD FOR PERFORMING APPLICATION-LEVEL ANALYTICS AND TESTING TO TAILOR TO A USER'S EXPERIENCE

Title:

SYSTEM AND METHOD FOR PERFORMING APPLICATION-LEVEL ANALYTICS AND TESTING TO TAILOR TO A USER'S EXPERIENCE

Document Type and Number:

WIPO Patent Application WO/2014/011941

Kind Code:

A3

Abstract:

A system and method for performing application-level analytics and testing to tailor actions and communications to a user's experience is disclosed. The system includes a mobile device running an application, a rules engine integrated into the application, an analytics database, a rules engine, a campaign optimization module, and a test module. The rules engine monitors a user's interaction with the application, performs specified client actions when necessary, records data on the user's interaction, and sends that data to the analytics database. Both the rules engine and the campaign optimization module then utilize the data in the analytics database to improve the performance of client actions and campaigns. Test module gives a client the ability to test a new or modified campaign within an existing version of an application on a select group of devices.

Inventors:

AGGARWAL RAJEEV (US)
DILAWARI MOHIT (US)
CIPOLLA HENRY JOHN (US)
SUTHOFF BRIAN J (US)
BUGGIA ADAM CLINTON (US)
DAILY RANDAL EDWARD (US)

Application Number:

PCT/US2013/050166

Publication Date:

July 31, 2014

Filing Date:

July 11, 2013

Export Citation:

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Assignee:

CHAR SOFTWARE INC D B A LACALYTICS (US)

International Classes:

G06Q30/00

Foreign References:

US20090138427A1	2009-05-28
US20030217333A1	2003-11-20
US20110238496A1	2011-09-29
US20080195664A1	2008-08-14
US20040102980A1	2004-05-27
US7370004B1	2008-05-06

Other References: