Title:
SYSTEM FOR PREDICTING NUMBER OF COMMODITIES SOLD
Document Type and Number:
WIPO Patent Application WO/2003/027926
Kind Code:
A1
Abstract:
A per TV−area sales count prediction unit (6) calculates a predicted number of commodities to be sold per TV area where a sales promotion is simultaneously performed by a TV spot CM. According to the calculated number of commodities predicted to be sold, a per−shop sales count prediction unit (7) calculates the number of commodities to be sold in each shop within the TV area. Thus, it is possible to predict the number of commodities to be sold reflecting the area characteristic of the commodity purchase tendency and presence&sol absence of sales promotion by TV.
Inventors:
SUZUKI YOUJIROU (JP)
KOUNO YUJI (JP)
OKADA SHIGEHISA (JP)
SUZUKI KATSUHIKO (JP)
KOUNO YUJI (JP)
OKADA SHIGEHISA (JP)
SUZUKI KATSUHIKO (JP)
Application Number:
PCT/JP2002/009616
Publication Date:
April 03, 2003
Filing Date:
September 19, 2002
Export Citation:
Assignee:
MCDONALD S COMPANY JAPAN LTD (JP)
FUJI ECHO CO LTD (JP)
FUJI BAKING CO LTD (JP)
IBM JAPAN (JP)
SUZUKI YOUJIROU (JP)
KOUNO YUJI (JP)
OKADA SHIGEHISA (JP)
SUZUKI KATSUHIKO (JP)
FUJI ECHO CO LTD (JP)
FUJI BAKING CO LTD (JP)
IBM JAPAN (JP)
SUZUKI YOUJIROU (JP)
KOUNO YUJI (JP)
OKADA SHIGEHISA (JP)
SUZUKI KATSUHIKO (JP)
International Classes:
G06Q10/00; G06Q30/00; (IPC1-7): G06F17/60
Domestic Patent References:
| WO1999044112A2 | 1999-09-02 |
Foreign References:
| JPH08212191A | 1996-08-20 |
Other References:
OSAMU HIRASHITA: "GIS marketing nyumon", DIAMOND, INC., 22 October 1998 (1998-10-22), pages 106 - 113, XP002963420
Attorney, Agent or Firm:
Furube, Jiro (Office Yamaguchi Kensetsu No.2, Building, 6, 5-4-11 Akasaka, JP)
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