SYSTEMS AND METHODS FOR CLOSING THE LOOP BETWEEN ONLINE ACTIVITIES AND OFFLINE PURCHASES

WIPO Patent Application WO/2011/017452

A3

In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a "brick and mortar" retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.

FORDYCE EDWARD W III (US)
WINTERS MICHELLE ENG (US)
SIEGEL KEVIN PAUL (US)
AMARO LEIGH (US)
BYCE CHARLES RAYMOND (US)
SAVAS NURTEKIN (US)
CIUREA PETER (US)
VONDERHEIDE JAMES ALAN (US)
SALMON DIANE C (US)

PCT/US2010/044449

May 05, 2011

August 04, 2010

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VISA USA INC (US)
FORDYCE EDWARD W III (US)
WINTERS MICHELLE ENG (US)
SIEGEL KEVIN PAUL (US)
AMARO LEIGH (US)
BYCE CHARLES RAYMOND (US)
SAVAS NURTEKIN (US)
CIUREA PETER (US)
VONDERHEIDE JAMES ALAN (US)
SALMON DIANE C (US)

G06Q10/00; G06Q20/00; G06Q30/00

WO2000062231A1

2000-10-19

US20050071230A1	2005-03-31
US20080103888A1	2008-05-01
US20040024632A1	2004-02-05

WARD, John P. (LLP2450 Colorado Avenue,Suite 400 Eas, Santa Monica California, US)

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