THIRD-PARTY TESTING PLATFORM

WIPO Patent Application WO/2020/210078

A3

Systems and methods for conducting a test on a third-party testing platform are provided. A networked system causes presentation of a setup user interface to a third-party user, whereby the setup user interface includes a field for indicating an attribute of a publication to be tested. The networked system receives, via the setup user interface, an indication of the attribute, a subject to be tested, and one or more test parameters. The networked system applies the attribute change to a first version of the publication to generate a second version of the publication. The first version is presented to a first subset of potential users and the second version is presented to a second subset of potential users. Interactions with both the first version and the second version are monitored and analyzed to determine results of the test. The results are then presented to the third-party user.

FUCHS GILAD ELIYAHU (IL)

PCT/US2020/025869

November 12, 2020

March 31, 2020

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EBAY INC (US)

G06F8/77; G06F11/34; G06F11/36; G06F16/957; G06F16/958; G06Q30/02; G06Q30/06

US20150227962A1

2015-08-13

GUPTA SOMIT ET AL: "The Anatomy of a Large-Scale Experimentation Platform", 2018 IEEE INTERNATIONAL CONFERENCE ON SOFTWARE ARCHITECTURE (ICSA), IEEE, 30 April 2018 (2018-04-30), pages 1 - 109, XP033376310, DOI: 10.1109/ICSA.2018.00009
FABIJAN ALEKSANDER ET AL: "The Benefits of Controlled Experimentation at Scale", 2017 43RD EUROMICRO CONFERENCE ON SOFTWARE ENGINEERING AND ADVANCED APPLICATIONS (SEAA), IEEE, 30 August 2017 (2017-08-30), pages 18 - 26, XP033157728, DOI: 10.1109/SEAA.2017.47

SCHEER, Bradley et al. (US)

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