This application claims priority of Provisional Patent Application Ser. Nr. 61/699,992, filed 2012 September 12.

BACKGROUND— Prior Art— Billboard Displays

Today's highly saturated television arena makes it increasingly difficult for advertisers reach their audiences in a cost-effectively manner. The advent of cable, satellite television, and hundreds of channels, as well as the fast growing popularity of digital video recorders, has induced merchants to spend more on advertising. However the proliferation of media lessens the number of viewers per medium and per advertising dollar. Studies show up to 40% of all advertising is wasted and TV advertising's return on investment today frequently yields only about 1 to 4%. Newspapers are in decline as well, as their advertising base dissipates.

Clearly, there is a need for a more cost-effective advertising option.

One area of medium that I believe is effective is billboard advertising. The following is a list of some possibly relevant prior art that shows a variety of billboard displays. Following this list I provide a discussion of these references.

U. S. Patents

Non-Patent Literature

CLARE CARTER, "EU plans to fit all cars with speed limiters," The Telegraph, UK, September 1, 2013, http://www.telegraph.co.uk/motoring/road-safety/10278702/EU- pl; fit-all-cars-with-speed-limiters.html

In the references above, Cohen shows a mobile display system attached to vehicles such as buses and taxis. An on-board controller has satellite communication and senses time, date, and location and obtains and displays a static message suitable for the location. The network also transmits billing records.

Kratky shows a GPS-driven system that targets unique billboard ads to drivers on a particular path to a specified store.

Fujimoto et al. show a display mounted on a traveling vehicle. Data for the display is supplied from roadside antennas. The content can be ads customized for a particular geographic location. The display is seen by other vehicles on the road. The system collects identification and travel routes of paid drivers of the ad-displaying vehicles.

Trest shows a networked mobile display that displays signs and billboards on a moving vehicle. The display selection can be based on various criteria in the vicinity of the displaying vehicle, such as vehicle make, facial ID, body type, cell phone, and the like.

Melvin shows a billboard that displays advertising or other information keyed to a specific driver or vehicle. The system includes a camera that is directed toward a vehicle and that senses information about the vehicle, such as make, model, year, license plate, bumper sticker, etc. Then it causes a suitable message (advertising or information) for the driver or passengers of the subject vehicle to be displayed on a display device.

Cohen, Kratky, Fujimoto, and Trest all show fixed, i.e., not motion or video, context-based messages on a vehicle-mounted display. While their messages will be seen, they will not attract as much attention as a constantly changing video display and hence provide less advertising value.

Feroldi shows a display mounted on a vehicle or on a roadway. The display on the vehicle shows a moving or still image when the vehicle is stopped or is travelling below a threshold speed and inhibits the display or makes it static when the vehicle moves above the threshold speed so that the sign is readable. However Feroldi does not appear to disclose any way of controlling a roadway-mounted sign.

The Claire Carter article shows that The European Union currently plans to fit all cars with speed limiters in an effort to reduce deaths from vehicle crashes. Speed limiters use satellites, on-board receivers, sign-reading cameras or other means to limit vehicle speed to

predetermined values. SUMMARY

I have discovered a new method for controlling vehicle and roadside billboard displays that, in one aspect maximizes their advertising impact while minimizing distraction of drivers caused by their operation. The speed of vehicles in the vicinity of the display is monitored. When the vehicles move faster than a predetermined speed the display is either made static or inhibited altogether, i.e., it is made blank. When vehicles move slower than the

predetermined speed the display shows static, periodically changing, or video information. Optionally, accompanying, short range FM radio transmissions, satellite radio, on line audio, cell phone audio, or another sound-based system can be broadcast in the proximity of the display.

DRAWING FIGURES

Figs 1A and IB show a roadway display in its active and static conditions, respectively. Fig 1C shows an aspect in which the roadway sign includes a traffic stop light and countdown timer.

Fig ID shows one aspect of an electronic control system.

Fig IE is a block diagram showing one aspect of operation of the roadway display.

Fig 2A shows an active display beside directional signage over a roadway.

Fig 2B shows a free-standing roadside display.

Fig 2C shows vehicle recognition systems attached to a roadway display.

Figs 2D through 2G show the addition of shutters to a roadway display.

Figs 2H through 2M show operation of an alternative display.

Fig 3A shows one aspect of a passenger-vehicle-mounted display.

Fig 3B shows an electronic control system adapted for use in moving vehicles.

Fig 3C is a flow chart showing one aspect of operation of a signage system.

Figs 4 and 5 show aspects of movable displays attached to a vehicle.

Fig 5 shows an alternative aspect of a movable display attached to a vehicle.

Fig 6 shows one aspect of a display that is mounted diagonally atop a vehicle.

Figs 7 and 8 shows active displays on a bus and a delivery van, respectively.

Figs 9A and 9B show a swing-away display that is mounted on hinges on a delivery vehicle.

Figs 10A and 10B show two positions of a display that is mounted on a pivot.

DRAWING REFERENCE NUMERALS 00 Sign 102 Traffic signal display

04 Countdown display 105 Traffic

10 Arm 115 Stanchion

20 Signal light 125 Sensor

30 Display 135 System

40 Data resource 141 Data link

42 External data link 143 External traffic control logic 45 Computer 146 Manual control

50 Memory 155 Advertising

70-190 Blocks 200 Sign

02 Beam 205 Shutter

08 Sight line 210 Vehicle

12 Sight line 215 Vehicle

20 Vehicle recognition system 221 Sub-surface sensor

22 Surface sensor 230 Solar panel

40 Filter 250 Hinge

51 Frame 252 Drive assembly

53 Pinion 254 Rack

300 Vehicle 305 Hinge

310 Banner 315 GPS

320 Display portion 325 Broadcast system

330 Transmitter 340-384 Blocks

400 Deflector 405 Hinge point

410 Pivot arm 415 Pivot point

500 Pivot 1000 Post

1005 Pivot 1010 Arm

1015 Pin 1020 Spring

1025 Slot

DESCRIPTION— First Embodiment— Sign on Stoplight Stanchion— Figs 1A through IE

Fig 1A shows a sign 100 positioned over a roadway over which vehicular traffic 105 travels. In the present aspect sign 100 is secured to a lateral arm 110 of a stoplight stanchion 115. Stanchion 115 is located at an intersection or other location where moving traffic must be periodically stopped. Arm 110 further includes one or more traffic signal lights 120 that direct traffic 105 to stop or go, in well-known fashion. In this aspect, a well-known above ground vehicle sensor 125 such as a radar (radio detection and ranging), sonar (sound navigation and ranging), lidar (light detection and ranging), infrared, video, or another vehicle-sensing system is affixed to sign 100. Sensor 125 can alternatively be secured to arm 110 or stanchion 115. Sensor 125 is oriented so that it detects the speed of vehicles 105 as they pass beneath sign 100. Sensor 125 is arranged to detect the motion of traffic within about 100 meters of sign 100, although other distances can be used. Sensor 125 provides a computer- sensible digital signal representative of the average or general speed of vehicles in traffic 105. A vehicle recognition system 220 (described below in connection with Fig. 2C) can be used in conjunction with or instead of sensor 125.

Sign 100 includes a visible display 130 that displays visual images through the use of any outdoor display, preferably an array or discrete and organic light-emitting diodes, or alternatively the display can use a plasma screen, a liquid-crystal screen, an

electromechanical screen, a video projection screen, a mems (micro-electrical mechanical systems) projection display, etc.

Sign 100 can be seen by motorists in traffic 105 as they approach sign 100. Sign 100 receives information from a data resource or source 140 (Fig ID) that in turn receives information to be displayed via satellite, radio, television, Internet, or hard- wired connection, or a locally installed memory device, or another data resource in well-known fashion. Resource 140 is also used to receive and relay information about the use of system 135 (or 135', Fig. 3B) for billing and informational purposes. For example the number of seconds sign 100 displays advertising material for a particular advertiser can be recorded and stored or forwarded from resource 140 so that the advertiser can be billed for the amount of time his message was actually displayed. Billing is based on an algorithm comprising one or more weighted factors, including time of day, duration of message exposure, direction of exposed traffic, day of week, holiday impact, local special events, weather conditions, location of display or GPS determined location of mobile display, demographics of vehicle/occupants, geographical demographics and the demand for advertising at this particular location. In Fig 1A, display 130 on sign 100 is shown as a moving video display. Fig IB shows display 130' on sign 100 as a static display, i.e., the image in display 130' does not change with time. In one aspect, static display 130' is blank, i.e. it contains no visible information and can be either illuminated, i.e., with a color, grey, or dark. Display 130' is blank or dark when no paid advertising information is available for display 130', or when local authorities require this to be the case, for example. Sensor 125 is atop sign 100, although it can be on the sides, bottom, or even built into sign 100.

While traffic signal 120 in Fig 1A is separate from display 100, it can be incorporated into sign 100 as shown by traffic signal 100 in Fig. 1C where colored lights Red, Yellow, and Green indicate "stop", "caution", and "go" instructions to traffic 105. A countdown display 104 indicates the time remaining in seconds until a "green" or "go" signal or until display 102 changes.

Fig ID shows an electronic system 135 for controlling sign 100. System 135 and sign 100 are energized by local power mains or batteries that are fed by electrical sources such as solar panels 230 (Fig 2D) that receive solar energy. System 135 comprises data resource 140, a computer 145, a memory 150, sign 100, and sensor 125.

Resource 140 contains programmed instructions for the operation of sign 100 and one or more images 130, 130' (Fig 1A), etc. Resource 140 is a slave computer with a memory that receives information sent to it from another computer. The information it receives controls operation of signs 100, broadcasts, and the like from any remote source (not shown) such as another computer connected via the Internet. An external data link 142, such as a satellite link, radio, Internet, or wired connection, connects resource 140 to external traffic control logic , that provides traffic signal control timing for traffic control signal 102 and countdown display 104. In one aspect, when resource 140 receives a "green" or "go" signal from logic 143 programmed instructions within resource 140 cause sign 100 to display a static image so that drivers of vehicles in traffic 105 are not distracted.

Computer 145 contains a microprocessor or other logic (not shown) that obtains information from resource 140 and stores it in a memory 150. Computer 145 then retrieves these programmed instructions as needed, and at least one or more images 130, as described below in connection with Fig 3C. Computer 145 also receives signals representative of the speed of vehicles in traffic 105 from sensor 125 as the vehicles approach sign 100. OPERATION— First Embodiment— Figs 1A through IE

When sign 100 is energized, sensor 125 monitors the speed of vehicles in traffic 105 within a predetermined distance as they approach sign 100 and feeds data compatible with this speed to computer 145. When a traffic signal is green or any vehicle reaches a predetermined relatively high speed, for example 40 km/h, the programmed instructions in memory 150 cause static display 130' (Fig IB) to be retrieved from memory 150 and routed to sign 100 for display. Static display 130' can be either a graphic or blank. A static display is used when traffic is moving relatively fast because drivers travelling at this speed do not have time to follow a moving advertisement or display and can be unduly distracted.

Conversely, upon receiving data from sensor 125 that indicates vehicles 105 are moving relatively slowly, for example 8 km/h or less, computer 145 retrieves moving information for display 130 (Fig 1A) from memory 150 and routes it to sign 100. A moving display may be used at a predetermined relatively low speed such as stop-and-go rush-hour traffic when drivers have time to follow the message and are not likely to be unduly distracted. Although speeds of 8 and 40 km/h are used in this example, any other predetermined speeds can be used. Certain locales may legislate the speeds, times of day, etc. when signs may be active, static, or blank. In one aspect, the embodiment has a manual override control 146 that permits manual control of the signs for emergencies and events (such as parades) so that officials can take control in real time, or for a predetermined period, after which the system is re-enabled. Control 146 is a panel-mounted or hand-held rotary switch, or the equivalent. This information is provided and controlled by resource 140.

Resource 140 sends updated display information to computer 145 at a predetermined rate so that displays 130 and 130' always show the latest information. Display 130' can include subordinate or short-term advertising as indicated at 155 in Fig IB. For example, an advertiser may wish to offer discounts in order to attract business at slow times of the day. If traffic control signal 102 and countdown display 104 are present, connection 142 (Fig ID) receives signals from traffic control logic 143 and passes these signals to computer 145.

Optional short range FM or other broadcasting continues throughout the cycling of a moving and static or blank display. Fig. IE is a flowchart showing one aspect of operation of the present embodiment.

Instructions for this mode of operation are contained in memory 150 of computer 145. At the start (block 170) sign 100 and system 135 are energized. When manual override is selected by switch 146, the operator (not shown) makes a manual selection (block 174) and chooses to retrieve and display a static display (block 176), to retrieve and display a moving display (block 178), or to blank the display on sign 100 (block 180). If manual override is not selected (block 172), computer 145 receives information about the speed of vehicles in traffic 105 via sensor 125 (block 182). If traffic 105 is moving faster than a predetermined speed (block 184), computer 145 retrieves a static display from memory 150 and displays it (block 186). If vehicles in traffic 105 are moving at less than or equal to a predetermined speed (block 188), computer 145 retrieves a moving display from memory 150 and displays it. After a selection made at each choice point (blocks 172, 184, and 188) control of this aspect of the program running in computer 145 returns to the first choice, i.e., manual override (block 172). Operation of sign 100 continues this way until it is de-energized.

DESCRIPTION AND OPERATION— Optional Signage Placements on Roadways- Figs 2A and 2B

Fig 2A shows a roadway directional sign 200 accompanied by an advertising and/or informational sign 100. Sign 100 is mounted beside sign 200 on beam 202. As in the first example, sensor 125 detects the speed and direction of traffic 105 and relays speed data to computer 145 (Fig ID) which determines whether moving display 130 or fixed display 130' will be shown on sign 100.

In this application, sign 100 can also be used to display roadway information such as "Caution! Slow traffic for the next 5 miles." Or it can provide information such as that contained in well-known "Amber Alerts", i.e., public service alerts about the welfare of children.

In lieu of being placed overhead, sign 100 can be mounted in a free-standing manner beside a roadway, as shown in Fig 2B.

Fig 2C shows the addition of vehicle recognition sensors 220 and 220' in the vicinity of sign 100, regardless of where it is mounted. Such sensors are made by the Thales Group of Neuilly-sur-Seine Cedex, France, and Perceptics Imaging Technology Solutions of

Knoxville, TN. These units comprise cameras and software for the recognition of license plates on vehicles. Sensor 220 is positioned to capture the rear license plate information after a vehicle 210 has passed beneath sign 100. Sensor 220' is arranged to capture the front license plate information as a vehicle 215 approaches sign 100. License plate information and the related model and year of each vehicle are used to determine driver demographics and deliver selective advertising. Additionally, vehicle ownership records cross indexed with available email and/or Internet addresses facilitate delivery of advertising content specific to the internet search history of vehicle occupants in much the same way as a search engine uses stored search information to provide targeted advertising. Presently available facial recognition software can be added to these systems in order to identify occupants of vehicles for the gathering of demographics and the tailoring of images 130 in signs 100 to that group. Vehicle recognition systems can also be used in identifying vehicle through windshield, RFID tag or other vehicle recognition, yielding general demographic information about the occupants. Recognition systems 220 and 220' are part of data resource 140 (Fig 3B).

In addition to the above vehicle-recognition sensors, additional sensors that count and provide other information about passing vehicles may be employed. Fig. 2C also shows such sensors as surface and subsurface sensors 222 and 221, respectively. These sensors determine the number of vehicles that have entered a designated area adjacent to a red (stop) light, for example ten vehicles deep in three lanes. Sensors 221 and 222 are connected to computer 145 (Fig. 3B) and indicate the number and speed of vehicles in traffic 105. Upon reaching a specified number of vehicles, all of which are assumed to be stopped or moving very slowly, computer 145 causes display 100 to activated. This display is viewable by occupants in the vehicles, and then deactivated upon a green (go) light. Sensors 221 and 222 comprise optical, magnetic, force, pressure, and vibration sensors and are used with all signage configurations described herein. Many vendors supply these roadway sensors. For example, magnetic sensors are sold by the Honeywell Corporation of Morristown, NJ, USA, optical sensors and counting devices are sold by Jamar Technologies, Inc., of Hatfield, PA, USA. and others.

Vehicle mounted black box systems and/or RFID tags (not shown) that transmit vehicle data to roadside, road surface, or road-embedded sensors can also be used to demographically identify vehicle occupants or to serve to determine vehicle count within a defined area, in connection with sign activation.

DESCRIPTION AND OPERATION— Additional Embodiments— Figs 2D through 2M Figs 2D through 21 show means for selectively revealing portions of a sign to viewers at predetermined distances. Figs 2D through 2G show a plurality of shutters 205 on a sign 100.

Fig 2D includes a solar panel to provide additional energy for driving sign 100.

In Figs 2D to 2F two representative vehicles 210 and 215 are located at different distances from sign 100. Vehicle 210 is near sign 100 and vehicle 215 is farther away. Shutters 205 extend the width of sign 100 and are of a sufficient number, length, and angle with respect to sign 100 and the distance between sign 100 and vehicle 210 so that occupants in vehicle 210 are able to clearly see images on sign 100. Vehicle 215 is at a greater distance from sign 100 than vehicle 210 and the disposition of shutters 205 is such that shutters 205 largely block the view of sign 100 from occupants in vehicle 215. A pair of sight lines 208 and 212 from vehicles 210 and 215 to sign 100 indicate the portions of sign 100 that are visible at the two vehicular distances.

Fig 2E is a side view indicating the portions of sign 100 visible to occupants of vehicles 210 and 215. Sight lines 208 and 212 meet and cross at the outer edge of shutters 205. All of sign 100 is visible to the occupants of vehicle 210 while the cross-hatched regions under shutters 205 are not visible to occupants of vehicle 215.

Fig 2F is a side view of sign 100 with cross-hatching showing the portion of sign 100 that is not seen by vehicle 215.

Fig. 2G is a frontal view of sign 100 showing the portions of sign 100 that are seen by vehicle 215 in the present aspect.

Simple geometry determines the relationship between the variables of shutter number, length, and angle as a function of the distance of vehicles 210 and 215.

Figs 2H through 2J show a sign 100' that projects two different images, each at a

predetermined angle with respect to the plane of the display. This aspect of the present embodiment employs a technology that has been developed by Sharp Electronics, of Japan. This technology, called the "Sharp Dual Directional Viewing LCD" splits the light into left- of-center and right-of-center images within the display. A viewer positioned to the left of center of the display sees a first image, while a viewer positioned to the right of center of the same display sees a second image. In the present aspect, this dual directional viewing LCD and its displayed images are both rotated 90 degrees so that instead of horizontal left-and- right viewing, the sign presents two images that are displaced vertically from one-another. Fig 2H shows vehicles 210 and 215 and sight lines 208 and 212 as in the previous example. Figs 21 and 2J show an active image 130 and a static image 130' that are seen by occupants in vehicles 210 and 215, respectively. Sign 100' is tilted at a predetermined angle Θ from the vertical in this example to enable selection and fine-tuning of sight line angles for vehicles 210 and 215. The same manufacturer has announced a triple directional viewing screen. This screen provides three sight lines, instead of two for even greater viewing options. These multi-directional signs enable the simultaneous viewing of a plurality of images, a blank screen, or a dark screen by occupants of vehicles at predetermined distance from the signs.

Figs 2K and 2L show sign 100 with predetermined restricted viewing angles. In these aspects, viewing angles for vehicles 105 are restricted by the use of a privacy filter, such as the model ALCF-P ABR2, sold by 3M Company, of Minneapolis, MN, USA. This filter is placed in front of sign 100. It comprises a plastic film that contains a plurality of louvers. At small angles, i.e., nearly perpendicular to the surface of the filter, most of the light incident on one side of the filter passes through to the other side. At viewing angles outside of 60° (i.e., plus or minus 30° from perpendicular to the filter), nearly all incident light is absorbed by the louvers. Thus the image on sign 100 can be selectively shown to vehicles nearer or farther away from sign 100 by tilting sign 100 to predetermined angles. E.g., to allow only vehicles close to sign 100 to view the information on the sign, it would be tilted down so that such vehicles would see it since their line of sight is generally perpendicular to the sign. To let only vehicles far from the sign see the information the sign, it would be tilted up.

Figs 2K and 2L show sign 100 with predetermined restricted viewing angles. In these aspects, viewing angles for vehicles 105 are restricted by the use of "privacy filters" such as the model ALCF-P ABR2, sold by 3M Company, of Minneapolis, MN, USA,

Fig 2L shows a filter 240 oriented so that sign 100 is visible over an angular range of 30 degrees up-and-down.

Fig 2M shows a filter 240 oriented so that sign 100 is visible over an angular range of 30 degrees left-to-right. Two of filters 240 can be combined in series and at right angles to each other so that sign 100 is visible within a narrow region bounded by 30 degrees up-down-left- and right. Other angular ranges can be used.

In the preceding aspects, sign 100 has been oriented vertically so that the plane of sign 100 is perpendicular to the plane of the roadway beneath. In Figs 2K and 2L, sign 100 is mounted on a frame 251 that is secured to an arm 110 that extends from a stanchion (Fig 1A), or another mounting arrangement that supports frame 251. A hinge 250 is positioned at the lower edge of sign 100, connecting sign 100 to frame 251 and permitting sign 100 to tilt downward at a predetermined angle. A drive assembly 252 comprises a motor and gearbox that is rotatably connected to a pinion gear 253. Assembly 252 is secured to frame 251 near the upper edge of sign 100. A curved rack gear 254, having a radius of curvature equal to the height of sign 100, is attached to sign 100 at one end and engages pinion gear 253 on drive assembly 252. When drive assembly 252 is energized, pinion gear 253 rotates, urging gear 253 to move and thereby rotate the plane of sign 100.

When tilted at 90 degrees with respect to the roadway beneath, as shown in Fig 1, sign 100 is seen from the greatest distance, i.e., the maximum audience, in vehicles 105. When tilted at 49 degrees, as shown in Fig 2L, sign 100 is seen by occupants in fewer vehicles; and when tilted at 43 degrees, still fewer occupants are able to see sign 100.

This selection of the size of the viewing audience is useful in maximizing display exposure at different times for use with a tilted display as well as other configurations described. For example, during rush hour, if it is known that vehicles within a depth of ten vehicles will be stopped or slowly moving within six seconds of a red light, sign 100 can be tilted so that its viewing range is limited to the depth of ten vehicles and then activated following those six seconds.

Drive assembly 252 is energized by instructions from computer 145 (Fig ID). If drive assembly 252 contains a well-known stepper motor, the angle of sign 100 is determined by counting the number of energizing pulses applied to the motor. If another type of motor, i.e. a DC or an AC motor, a feedback mechanism (not shown) such as a rotary encoder provides this angular information to computer 145. The energy source used for sign 100 also powers drive assembly 252. Sign 100 with its attached panel 240 can be tilted at any angle from zero to 90 degrees with respect to the plane of the roadway beneath. This same arrangement is used with shutters 205 on sign 100, as shown in Figs 2D through 2G, with plain signs, such as in Fig 1A as well as a dual directional viewing sign as shown in Fig 2H.

DESCRIPTION AND OPERATION— Second Alternative Embodiment— Sign

Mounted on Vehicle— Figs 3A and 9A

Mounting sign 100 on a vehicle provides additional targeted advertising capabilities. A global positioning system (GPS) is added, along with location-targeted advertising.

Swing-up sign mounted on the rear of a vehicle

Fig 3 A shows a vehicle 300A with a sign 100 mounted on its rear end. Sign 100 is optionally mounted on vehicle 300A by one or more hinges 305 that allow sign 100 to be lifted up and away from the rear of vehicle 300A for access to the rear of the vehicle. In normal use, sign 100 is positioned fully downward as shown and secured in that position by springs within hinges 305 or a latching mechanism (not shown).

An additional banner sign 310 is shown affixed to the rear of vehicle 300A. Sign 310 displays additional messages in a similar manner as sign 100. This banner can also be displayed as a "crawler" or moving sign (not shown) along the bottom of sign 100, as such are commonly know in television broadcasting. In particular, it can display time-sensitive information such as would direct a viewer to tune in to a short range FM broadcast or select a particular radio station, although other messages can be displayed.

Fig 3B shows an electronic control system 135' which is similar to system 135 (Fig 1C), but which also controls the operation of banner 310 and, in one aspect, receives location data from an included GPS 315. In one aspect, system 135' further receives a portion of its operating energy from a solar panel 230. In another aspect, system 135' further includes a short-range FM, AM, and cell phone broadcast system 325 that transmits information associated with display 130 on sign 100.

GPS 315 provides location data to computer 145 as vehicle 300A moves from one location to another. Computer 145 receives location- specific information from data resource 140 and is programmed to cause sign 100 and banner 310 to display this information (135 or 135') in either a moving form or a static (visual or blank) form, depending on the speed of vehicle 300 and the other vehicles 105 (Figs 1 and 2) in its vicinity. In addition, a portion 320 of display 135 is devoted to displaying location- sensitive information, such as proximity to a predetermined business or other venue.

Fig 3C is a flow chart showing the operation of system 135' according to one aspect of the present embodiment. In this example, system 135' is connected to each sign or broadcasting modality previously discussed, i.e., a broadcast system, a banner sign, and a roadway or vehicle sign. After being energized (block 340), computer 145 periodically tests for the availability of data from resource 140, for example once per day at midnight or any other time at which resource 140 and system 135' are operative (block 342). This testing is done via data link 141 (Figs 1C and 3B) that connects computer 145 to data resource 140 via satellite, radio, internet, wired connection, and the like. When information is available from data resource 140, it is downloaded via data link 141 to computer 145 where it is stored in memory 150 (bock 344).

Next, computer 145 determines whether the information received is for a broadcast system (block 346) and if so, sends the information to broadcast system 325 (block 348). When information for a broadcast is sent to broadcast system 325, system 135' tests to see if the GPS requirement contained in the broadcast information is met (block 350), i.e., is the broadcast system located within the parameters supplied by the advertiser and relayed through data resource 140. If this is true, system 135' next tests to see if the duration of the broadcast has been exceeded (block 352). If the duration of the broadcast has not been exceeded, control reverts to block 350 and loops through blocks 350 and 352 until either the GPS requirement is not met, i.e., the vehicle is outside the predetermined advertising area, or the predetermined duration of the broadcast has been exceeded. In either case, i.e. if the GPS requirement is not met or the duration of the broadcast has been exceeded. If either of these is true, control advances to block 354 and the broadcast is stopped. After the broadcast is stopped, control reverts to memory 150 to determine if additional broadcasts are stored there and ready for use.

Operation for signage is similar to that for broadcast. While computer 145 continually checks the GPS and duration requirements of the broadcast system (blocks 350 and 352), computer 145 also advances control to block 358 to see if memory 150 contains new information for banner sign 310 (Fig 3A). If so, this information is sent to the banner sign (block 360). As described above, the GPS and duration requirements are tested (blocks 362 and 364). When the GPS requirement is not met or the required duration of banner sign 310 has been exceeded, control advances to block 354, sign 310 is cleared, and memory 150 of computer 145 is checked for new information.

While computer 145 tests the requirements for banner sign 310 and broadcast system 325, it also tests to see if information is available in memory 150 of computer 145 (block 344) for a roadway or vehicle sign 100 (block 370). If the information is for a roadway or vehicle sign, the information, including both static and moving images, is sent to the sign (block 372). As above, the GPS requirement is tested (block 374) and in this case, the low speed requirement, discussed above, is also tested (block 376). If the low speed requirement is not met, i.e. if the vehicle is moving faster than a predetermined speed or vehicles are moving past a sign 100 at greater than a predetermined speed, the static sign image 130' (Fig. 1, for example) is displayed (block 382). If the low speed requirement is met, i.e. if vehicles are traveling at less than the predetermined speed, a moving sign is shown (block 380). As before, the duration of the sign's image is tested. If the predetermined duration for displaying either sign is exceeded, control advances to block 354, as before and the signage is cleared and readied for the next display. If the duration is not exceeded, control returns to block 374 and loops through blocks 376, 380, 382, and 384 until the duration is exceeded or the GPS requirement is no longer met.

System 135 operates in the same manner as system 135', except the added features of GPS, etc. are not present. The above is but one example of many aspects possible with this embodiment. The actual programming steps are determined by conditions at the location of the signage, advertising demand, local restrictions, and the like.

Repositionable sign

Fig 4 shows one aspect of a sign 100 mounted atop a vehicle 300B. Sensor antenna 125 is positioned at or near the top of sign 100 and faces rearward. Sign 100 is secured to one or more bars 400 and deflectors that are secured to the roof of vehicle 300B with a slidable pivot 405. A pivot arm 410 is attached to the side of sign 100 at a first end and a pivot point 415 on vehicle 300B at a second end. Sign 100 is movable between the elevated position shown in solid lines and the lowered position shown in dashed lines. As it moves up and down, sign 100 is held in a somewhat vertical position by arm 410. Sign 100 is in the elevated position when the vehicle moves at a speed below a predetermined threshold, and in the lowered position above the predetermined threshold speed. Sign 100 is moved up and down by a simple mechanism such as a hydraulic or pneumatic cylinder, a motor, or the like (not shown). The raising and lowering mechanism is under control of system 135 or 135', as described above.

An alternative mounting of sign 100 on a vehicle 300C is shown in Fig 5. In this aspect, sign 100 pivots about a pivot 500. Sign 100 is urged to move up or down by any of several mechanisms. For example, pivot 500 may contain a spring that allows sign 100 to pivot downward when vehicle 300C is driven forward above a predetermined speed. Alternatively, a motor or cylinder can be used, as discussed in connection with Fig 4. In this embodiment, sign 100 can face forward or rearward with respect to vehicle 300C. An additional sign 100 can be added so that two signs 100 face both forward and rearward for additional advertising coverage. Sign or signs 100 in this embodiment are controlled by system 135 or 135', as described above.

Sign 100 can be mounted diagonally on a vehicle 300C as shown in Fig 6. Sign 100 is oriented to face opposing traffic and display 135 is active when traffic is stopped or moving below a predetermined threshold speed, as sensed by sensor 125. A second sign 100 (not shown) can be added and oriented to face traffic on the opposite side of vehicle 300C. A third sign 100 (not shown) can be added and oriented to face toward the rear of vehicle 300. Each sign can be equipped with its own sensor 125 and receive independent data feeds from system 135 (Fig 3B).

Sign 100 may be mounted on the rear of a bus or recreational vehicle 300D or delivery vehicle 300E as shown in Figs 7 and 8.

Sign 100 may be secured to the rear of a delivery vehicle 300F by hinges 305, as shown in Fig 9A. Fig 9B shows sign 100 in its normal position using solid lines and in its alternate position using dashed lines. Lifting sign 100 to its alternate position permits access to the rear of vehicle 300F.

An alternative mounting for sign 100 is shown in Figs 10A and 10B. This mounting method is useful when sign 100 will be exposed to strong winds. Tilting sign 100 with respect to the direction of the wind reduces the force of the wind on sign 100 and its mount, reducing the potential for damage to sign 100 and the object, such as the roof of a vehicle or a fixed stanchion, to which sign 100 is secured.

Sign 100 is secured to a post 1000 by a pivot 1005 about which sign 100 can rotate. In the absence of wind, a spring 1020 urges sign 100 to rotate clockwise about pivot 1005. Pivot 1005 is located away from the center of sign 100 so that when wind strikes the front of sign 100, torque about pivot 1005 causes sign 100 to rotate in the direction indicated in Fig 10B.

A curved, arm 1010 with an interior slot 1025 is secured to post 1000. A pin 1015 is secured to sign 100 and is captive in slot 1025. Pin 1015 moves slidably within slot 1025 as sign 100 rotates about pivot 1005. Pin 1015 normally rests against the lower end of slot 1025, urged there by the counterclockwise torque exerted on sign 100 by spring 1020.

If wind from the left strikes the front of sign 100, it exerts a torque on sign 100 as shown in Fig 10B by the curved arrow. If the wind partially overcomes the force exerted by spring 1020, sign 100 rotates about pivot 1005. The rotational travel of sign 100 is limited by the available travel of pin 1015 within slot 1025 of arm 1020. When the wind force on sign 100 is below a predetermined amount, spring 1020 urges sign 100 back to a vertical position as shown in Fig 10A.

DESCRIPTION AND OPERATION— Embodiments with Additional Capabilities Related to the Use of Active Signage

The signage described above has real advertising value associated with its use, including the duration of messages, the use of messages targeted to specific locations and specific demographics. The advertisers whose messages are displayed make payment to the managers, licensees, and/or owners of the signs according to these demographics, the duration of display of a message, and so forth. This signage provides an opportunity for small business owners and others to present an advertising message to a highly targeted local market at a cost considerably below TV and other mass media. For example, a small family or carry out restaurant can inform motorists that one kilometer ahead they can pickup dinner on the way home or make reservations. A merchant can make offers for products or services that can be purchased by vehicle occupants and others by cell phone, the Internet, or other means. Such in- vehicle commerce is likely to increase substantially as self-driving vehicles, currently under development, become more commonplace. The effectiveness of such advertising can be measured very quickly. The nature of the advertising can be used as a demographic on a larger scale. For example, a company with national sales can learn ways to optimize their advertising at new locales by noting the duration and kinds of ads placed by local vendors at other similar locales.

At present, buses and freight-carrying vehicles have built-in GPS devices that relay their location to a central headquarters location. Other information about the vehicle, such as hours of continuous operation, number, duration, and location of stops and the like can be deduced from this information as well. In the future, it is anticipated that vehicles will contain "black box" transponders of a similar nature, including RFID tags, that relay information about the vehicle and its operator to one or more central locations. This information can be gathered by data resource 140 of system 135 or 135' in order to further customize the operation of signs 100, and to gather demographics as well.

CONCLUSION, RAMIFICATIONS, AND SCOPE

I have provided an improved advertising display system for use in the vicinity of vehicular traffic. Signs used in my system can convey video information, still information, and can be blank. A sensor comprising radar, sonar, lidar, infrared, vibration, pressure, video or other system senses movement of vehicles in the vicinity of my sign and reports this information to the electronic system that controls the sign. When nearby traffic is moving above a predetermined speed, my sign is caused to be either still or blank. When nearby traffic is stopped or moving below a predetermined speed, my sign displays changing information such as videos or a series of changing images. By operating in this way, my sign maximizes the impact of advertisements while minimizing distraction of nearby drivers. One aspect of my signage system gathers billing information depending on the location and duration of each advertiser's message. In another aspect, my signage system gathers demographic information and reports it to receiving parties through an associated data resource. In another aspect, my signage system uses GPS data to determine where a sign's message is to be displayed for the greatest advertising impact.

My system provides a business method whereby a governmental unit granting display erection rights, and optionally electrical service and traffic control system access, on its property for advertising purposes, shall receive a percentage of the revenue generated by advertising conducted through said display. For example, after a 35% overhead burden is subtracted, all remaining revenue is shared on an equal, or some other, basis between the government and the advertising media operator. Such a public -private partnership is unique, as compared to, for example, franchise fees which cable TV companies pays the local franchising authority for the right to access public rights of way to offer cable service.

Effectively serving as a public -private partnership, it shall provide a major revenue stream for municipalities and counties with little or no additional cost to taxpayers. Inasmuch as a display mounted on government property requires an easement, license and or permits of various types and descriptions, it is advantageous to partner with said governments to motivate their participation. My system is a free market concept in that each party contributes something to the whole and neither is parasitic. It shall use existing infrastructure and power sources for display support, which would otherwise cost many millions of dollars and take years to erect. My system is especially of value to densely populated cities suffering from revenue declines, high crime and lack of adequate police and other services shall benefit greatly from a revenue windfall.

While the above description contains many specificities, these should not be construed as limitations on the scope, but as exemplifications of some present embodiments. Many other ramifications and variations are possible within the teachings. Additional features can be added, such as a sound system that provides audible information to nearby drivers and pedestrians. My sign can be used to provide roadway information such as notification of accidents or traffic ahead, child protection information, and the like. My sign can be used singly or with other signs and it can range from large to small. It can be used to display three- dimensional anaglyphs. The information can be displayed in monochrome or full color.

Thus the scope should be determined by the appended claims and their legal equivalents, rather than the examples and particulars given.