Title:
TRANSMISSION DEVICE, RECEPTION DEVICE, AND DATA PROCESSING METHOD
Document Type and Number:
WIPO Patent Application WO/2017/047433
Kind Code:
A1
Abstract:
The present invention realizes a configuration that controls the transmission sequence of selectively outputtable advertisements and heightens the possibility of an advertisement very likely to be viewed being received and reproduced in a reception device. A transmission device determines the transmission sequence of a plurality of selectively outputtable advertisement contents at the advertisement output time of a prescribed duration in the reception device and transmits the advertisement contents. With the transmission time of an advertisement very likely to be viewed being defined as closest to the advertisement output time, the transmission time of an advertisement not very likely to be viewed is set before the transmission time of content very likely to be viewed and transmission is made. Furthermore, delivery priority information (Delivery Priority) corresponding to each of the advertisement contents is transmitted to the reception device, enabling the reception device to determine whether or not cache processing based on priority information is necessary.
Inventors:
IGARASHI TATSUYA (JP)
YAMAGISHI YASUAKI (JP)
YAMAGISHI YASUAKI (JP)
Application Number:
PCT/JP2016/076051
Publication Date:
March 23, 2017
Filing Date:
September 05, 2016
Export Citation:
Assignee:
SONY CORP (JP)
International Classes:
H04N21/262; G06F13/00; H04N21/2668; H04N21/433; H04N21/475
Foreign References:
| JP2015100112A | 2015-05-28 | |||
| JP2012095149A | 2012-05-17 |
Other References:
See also references of EP 3352463A4
Attorney, Agent or Firm:
MIYATA, Masaaki et al. (JP)
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