USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING

Title:

USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING

Document Type and Number:

WIPO Patent Application WO/2010/090783

Kind Code:

A3

Abstract:

A user interface for targeted advertisement is provided, which comprises a plurality of interface components, wherein selected ones of the plurality of interface components are capable of: receiving a list of advertising targets; presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity; receiving a list of target entities selected from the list of most representative entities; and presenting an estimated advertising cost for the list of target entities.

Inventors:

HIGGINS CHRISTOPHER WILLIAM (US)
DAVIS MARC ELIOT (US)
PARETTI CHRISTOPHER TODD (US)
BURGENER CARRIE (US)
NAIR RAHUL (US)
KING SIMON P (US)

Application Number:

PCT/US2010/020210

Publication Date:

September 30, 2010

Filing Date:

January 06, 2010

Export Citation:

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Assignee:

YAHOO INC (US)
HIGGINS CHRISTOPHER WILLIAM (US)
DAVIS MARC ELIOT (US)
PARETTI CHRISTOPHER TODD (US)
BURGENER CARRIE (US)
NAIR RAHUL (US)
KING SIMON P (US)

International Classes:

G06Q30/00

Foreign References:

KR20070038027A	2007-04-09
JP2007293544A	2007-11-08
KR20000030677A	2000-06-05
US20050050027A1	2005-03-03
US20070260508A1	2007-11-08

Other References: