Title:
VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR
Document Type and Number:
WIPO Patent Application WO/2017/191901
Kind Code:
A1
Abstract:
Provided are a viral marketing service providing system for distributing advertisement costs for each marketer by analyzing a behavior of a content receiver, and a method therefor. For the viral marketing service for distributing advertisement costs for each marketer, the system comprises a content receiver behavior analyzing unit and a traffic quality index calculating unit, thereby precisely filtering abusing marketers (abusers), and thus can minimize damages to legitimate marketers with good intentions at the time of distributing predetermined advertisement costs. Also, the system can extract, by using a traffic quality index, high quality marketers who generate active behaviors on an advertiser's landing page or start a rumor of contents in a manner which aids in the advertising purpose of an advertiser, thereby distributing some of the advertisement costs paid by an advertiser to the marketers at a higher rate than other marketers.
Inventors:
KO JOON SEONG (KR)
Application Number:
PCT/KR2017/003617
Publication Date:
November 09, 2017
Filing Date:
April 03, 2017
Export Citation:
Assignee:
TENPING INC (KR)
International Classes:
G06Q30/02; G06Q50/00; G06Q50/30
Foreign References:
| KR101538278B1 | 2015-07-23 | |||
| KR101618013B1 | 2016-05-03 | |||
| KR20110127245A | 2011-11-24 | |||
| KR20120137542A | 2012-12-24 | |||
| KR20120094656A | 2012-08-27 | |||
| KR20110046299A | 2011-05-04 | |||
| KR101538278B1 | 2015-07-23 |
Other References:
See also references of EP 3454281A4
Attorney, Agent or Firm:
SONG, Se Geun (KR)
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