Title:
WEB SITE CONSUMER ATTENTION CAPTURING SYSTEM AND METHOD
Document Type and Number:
WIPO Patent Application WO2001050371
Kind Code:
A3
Abstract:
A method and system is provided which enhances the sticky nature of web sites, and provides additional advantages, by enticing consumers to visit a web site, containing information on items, and capturing the attention of the consumers while at the web site to cause continued viewing of the site by appealing to a consumer's desire for challenge, fun and awards. One or more consumer target sections are selected based on personal information of a consumer and/or general business information. One or more hidden icons are then provided on the consumer target section or sections. The consumer is awarded for finding one or more of the hidden icons by searching the web site. The hidden icon may be invisible to the consumer until certain actions are taken by the consumer or the hidden icon may be a visible image displayed on the web site. The web site may include one or more clues relating to the location of the hidden icon to assist and entice the consumer to continue searching for the hidden icon.
Inventors:
HONG JONAH CHONGHO
Application Number:
PCT/US2000/031404
Publication Date:
May 10, 2002
Filing Date:
November 15, 2000
Export Citation:
Assignee:
GEN ELECTRIC (US)
International Classes:
G06Q30/00; (IPC1-7): G06F17/60; G06F3/033
Foreign References:
| US5721853A | 1998-02-24 | |||
| EP0757309A2 | 1997-02-05 | |||
| EP0822535A2 | 1998-02-04 | |||
| EP0816997A2 | 1998-01-07 | |||
| US5742768A | 1998-04-21 |
Other References:
ANONYMOUS: "User-Controlled Display of Hypermedia Links via Mouse Location", IBM TECHNICAL DISCLOSURE BULLETIN, vol. 36, no. 8, 1 August 1993 (1993-08-01), New York, US, pages 669 - 670, XP000390372
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