Title:
ZAPPING ADVERTISEMENT SYSTEM USING MULTIPLEXING CHARACTERISTICS
Document Type and Number:
WIPO Patent Application WO/2017/047848
Kind Code:
A1
Abstract:
The present invention relates to a zapping advertisement system using multiplexing characteristics, the system enabling: a zapping advertisement to be accurately provided in various environments irrespective of the type of content display method through a configuration allowing linking in a multilayer-based content display method and a content display method not based on a multilayer; in the environment to which the multilayer-based content display method is applied, the zapping advertisement to be stably provided irrespective of the types of operating system and platform through a configuration in which a new layer is generated such that the zapping advertisement is displayed on the generated new layer, when there is no layer having a priority lower than that of a layer on which broadcasting content is displayed; and an exposure time of the zapping advertisement to be guaranteed since a multiplexing processing unit, to be driven in the environment in which the multilayer-based content display method is not applied, is operated irrespective of the decoding states of the broadcasting content.
Inventors:
KIM JONG-SOO (KR)
KIM JONG-RYUL (KR)
AHN JAE-WON (KR)
KIM JONG-RYUL (KR)
AHN JAE-WON (KR)
Application Number:
PCT/KR2015/009858
Publication Date:
March 23, 2017
Filing Date:
September 21, 2015
Export Citation:
Assignee:
ZAPPLE CO LTD (KR)
International Classes:
H04N21/236; H04N21/436
Foreign References:
| KR20100092248A | 2010-08-20 | |||
| KR20130026142A | 2013-03-13 | |||
| KR20030061887A | 2003-07-23 | |||
| KR101383292B1 | 2014-04-08 | |||
| KR20130028471A | 2013-03-19 |
Attorney, Agent or Firm:
LIM, Pyoung-Sup (KR)
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