PURPOSE: To reduce the number of necessary operators for the posture correcting work and improve efficiency by holding and revolving an article according to the detection signal for the posture in the direction of revolution of the article, in a posture correcting apparatus for a magazine for dual-inline type electronic parts.

CONSTITUTION: A magazine 4 is pushed by a pushing-in block 27, and the top edge is inserted into the guide hole 36 of a rotary mechanism 22, and contacts with a magazine receiving part 40, and is inserted into a receiving hole 37 along a tapered hole and held. When the light of a light generator 45 is not detected, by a light receiving device 44, a motor 34 operates, and the light receiving device 44 turns until it receives light. At this time, the magazine 4 revolves with a rotary body 31, nipped by the receiving part 40 and the pushing-in block 27, and a correct posture is obtained. With such constitution, work can be carried- out by a small number of operators.