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Patent Searching and Data


Title:
SYSTEM AND METHOD OF DYNAMICALLY ALLOCATING ADVERTISEMENT ACCORDING TO AUDIENCE RATING
Document Type and Number:
Japanese Patent JP2007195172
Kind Code:
A
Abstract:

To provide a method and system for allocating a dynamic advertisement, according to audience ratings.

A method for allocating a dynamic advertisement, according to the embodiment of the present invention includes the steps of selecting an advertisement broadcast to be transmitted based on a result of analysis to broadcast viewing information of users and a predetermined transmission condition, and providing the selected advertisement broadcast.

COPYRIGHT: (C)2007,JPO&INPIT


Inventors:
KO YOUNG-GOO
CHOI SANG-SUN
KIM JEONG-JA
JANG SIE-KYUNG
Application Number:
JP2007000562A
Publication Date:
August 02, 2007
Filing Date:
January 05, 2007
Export Citation:
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Assignee:
SAMSUNG ELECTRONICS CO LTD
International Classes:
H04H60/06; H04H20/10; H04H60/07; H04H60/21; H04H60/31; H04H60/66; H04N7/173; H04N21/258; H04N21/262; H04H9/00; H04H1/00
Attorney, Agent or Firm:
Tadahiko Ito
Shinsuke Onuki
Tadashige Ito