To generate voice information with higher feeling of attendance by orienting a sound image with an object as a sound source also about an object which moves about.

A voice information generating apparatus includes an input means for inputting one or more system video image information (111), a storage means for storing one frame or more inputted video image information (112), an input means for inputting one or more system voice information (114), a storage means for storing the inputted voice information (115), image analysis means for analyzing the video image information stored in the storage means to detect the information of a moving article in the video image information (113, 27), and a sound image orientation processing means for orienting the sound image with the moving object as a sound source based on the information of the moving object detected by the image analysis means (113, 27) to the voice information (116).