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Patent Searching and Data


Title:
ADVERTISEMENT DELIVERY ALLOCATION METHOD AND APPARATUS, AND ELECTRONIC DEVICE AND STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2022/141456
Kind Code:
A1
Abstract:
An advertisement delivery allocation method and apparatus, and an electronic device and a storage medium. The method comprises: after a first newly-added user sequence is acquired, copying same to obtain a preset number of second newly-added user sequences, and then, performing random variation on elements in each second newly-added user sequence; taking third newly-added user sequences obtained after the variation as second newly-added user sequences, and continuing to perform the above process until a preset convergence condition is met; and then, taking a newly-added user sequence corresponding to the maximum return on investment during the whole process as a target newly-added user sequence, and performing advertisement delivery allocation according to the target newly-added user sequence. In the method, firstly, copying is performed to obtain a plurality of second newly-added user sequences, and secondly, random variation is performed on elements in each second newly-added user sequence, such that the problem of falling into the local optimum within a short period of time is avoided by means of the above operations, and a final advertisement delivery allocation is more rational.

Inventors:
MAI HAOQIAN (CN)
Application Number:
PCT/CN2020/142288
Publication Date:
July 07, 2022
Filing Date:
December 31, 2020
Export Citation:
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Assignee:
BIGO TECH PTE LTD (SG)
MAI HAOQIAN (CN)
International Classes:
H04L12/26
Foreign References:
CN112036963A2020-12-04
CN110991875A2020-04-10
CN102708496A2012-10-03
CN112150219A2020-12-29
CN101980477A2011-02-23
US20200219129A12020-07-09
Attorney, Agent or Firm:
TDIP & PARTNERS (CN)
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