Title:
ADVERTISEMENT PLACEMENT METHOD AND DEVICE
Document Type and Number:
WIPO Patent Application WO/2022/247722
Kind Code:
A1
Abstract:
An advertisement placement method and device. The method comprises: determining user portrait information of each user in a user set and media portrait information of each advertisement media in an advertisement media set (S201); according to the user portrait information and the media portrait information, determining a target article category, suitable for advertising, of each advertisement media in the advertisement media set (S202); and for each advertisement media in the advertisement media set, determining a user to be advertised that uses the target article category corresponding to the advertisement media as a new article category, and advertising articles under the target article category to said user (S203).
Inventors:
ZHANG QINGQING (CN)
LI SHANLIN (CN)
LIU XUELING (CN)
LI SHANLIN (CN)
LIU XUELING (CN)
Application Number:
PCT/CN2022/093838
Publication Date:
December 01, 2022
Filing Date:
May 19, 2022
Export Citation:
Assignee:
BEIJING WODONG TIANJUN INFORMATION TECHNOLOGY CO LTD (CN)
BEIJING JINGDONG CENTURY TRADING CO LTD (CN)
BEIJING JINGDONG CENTURY TRADING CO LTD (CN)
International Classes:
G06Q30/02
Foreign References:
| CN113298568A | 2021-08-24 | |||
| CN107330717A | 2017-11-07 | |||
| CN110555712A | 2019-12-10 | |||
| CN109034864A | 2018-12-18 | |||
| US8762201B1 | 2014-06-24 |
Attorney, Agent or Firm:
INSIGHT INTELLECTUAL PROPERTY LIMITED (CN)
Download PDF: