Title:
COLLABORATION RECOMMENDATION AND EMBEDDED TRIGGER SELECTION IN DISTRIBUTED HETEROGENEOUS MEDIUMS
Document Type and Number:
WIPO Patent Application WO/2012/078446
Kind Code:
A3
Abstract:
A method of determining relevance values for triggers (7), in order to select relevant embedded triggers (7) to be displayed with ads (9) and/or content (8) shown on billboards (12) of various media types. The method includes determining a potential relevance (S56, S58, S64, S66) of preselected ads (9) and/ or content (8) that may provide a threshold relevance value for all triggers (7) that are to be displayed with the preselected ad (9) and/ or content (8). Relevance values and potential relevance are determined by summing entity values (S42, S56, S58, S64, S66). Entity values are determined by multiplying entity weights by a summation of keyword weights. Entity weights and keyword weights may be assigned based on industry experience or based on the ability of displayed entities and / or displayed keywords to generate revenue.
Inventors:
SATHYANATH AJAY (US)
NANDAGOPAL THYAGA (US)
NANDAGOPAL THYAGA (US)
Application Number:
PCT/US2011/062860
Publication Date:
August 07, 2014
Filing Date:
December 01, 2011
Export Citation:
Assignee:
ALCATEL LUCENT (FR)
SATHYANATH AJAY (US)
NANDAGOPAL THYAGA (US)
SATHYANATH AJAY (US)
NANDAGOPAL THYAGA (US)
International Classes:
G06Q30/02
Foreign References:
| US20100287027A1 | 2010-11-11 | |||
| US20070016473A1 | 2007-01-18 | |||
| US20100287134A1 | 2010-11-11 | |||
| US20090138904A1 | 2009-05-28 | |||
| US20050197164A1 | 2005-09-08 |
Attorney, Agent or Firm:
MURGIA, Gregory, J. (Atttention: Docket Administrator - Room 3D-201600-700 Mountain Avenu, Murray Hill NJ, US)
Download PDF: