Title:
CONTENT PUSHING METHOD, STORAGE MEDIUM, AND COMPUTER DEVICE
Document Type and Number:
WIPO Patent Application WO/2020/114145
Kind Code:
A1
Abstract:
The present application provides a content pushing method, a storage medium, and a computer device. The method comprises: extracting a plurality of related features of content to be pushed; inputting the plurality of related features into a click-through rate estimation model employing a feature combination technique, and obtaining an estimated click-through rate of the content, wherein the click-through rate estimation model employing a feature combination technique is used to perform feature combination with respect to the plurality of related features, and to determine, according to the correlation between the combined related features, the estimated click-through rate of the content; and pushing the content to a user according to the estimated click-through rate of the content. The method is used to push content to users in a more accurate manner. Moreover, the method does not require manual screening for combined features, thereby reducing labor.
Inventors:
NIE ZHAOCHANG (CN)
Application Number:
PCT/CN2019/113566
Publication Date:
June 11, 2020
Filing Date:
October 28, 2019
Export Citation:
Assignee:
GUANGZHOU BAIGUOYUAN INF TECH CO LTD (CN)
International Classes:
G06F16/9535
Foreign References:
| CN107613022A | 2018-01-19 | |||
| CN108470027A | 2018-08-31 | |||
| CN109359247A | 2019-02-19 |
Attorney, Agent or Firm:
BEIJING SAN GAO YONG XIN INTELLECTUAL PROPERTY AGENCY CO., LTD. (CN)
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