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Patent Searching and Data


Title:
INFORMATION PROCESSING DEVICE, REVISION ASSISTANCE METHOD, AND REVISION ASSISTANCE PROGRAM
Document Type and Number:
WIPO Patent Application WO/2021/205762
Kind Code:
A1
Abstract:
An information processing device (102) according to one embodiment comprises: an output unit (211) for outputting display information that displays discrimination information, which is for discriminating, from among a plurality of broadcast slots included in a program table, a broadcast slot having a commercial corresponding to a client's advertisement campaign broadcast therein, in association with the broadcast slot in the program table; and a comparison unit (212) that, for each of the plurality of program slots included in the program table, compares a first predicted audience rating that is predicted by using a first prediction algorithm and a second predicted audience rating that is predicted by a second prediction algorithm that has a higher prediction accuracy than that of the first prediction algorithm. The output unit outputs the display information so that a first program slot, of which the audience rating in the second audience prediction rating satisfies a prescribed increase condition and is higher than the first audience prediction rating, is displayed in a display format that is different from the other program slots in the program table.

Inventors:
ARAKAWA DAI (JP)
AKINO RINA (JP)
KAWASE TOMOHIRO (JP)
KISHIMOTO WATARU (JP)
Application Number:
PCT/JP2021/006537
Publication Date:
October 14, 2021
Filing Date:
February 22, 2021
Export Citation:
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Assignee:
DENTSU INC (JP)
International Classes:
G06Q30/02
Domestic Patent References:
WO2016199549A12016-12-15
Foreign References:
JP2004193701A2004-07-08
JP2016505996A2016-02-25
JP2011203831A2011-10-13
JP2019144634A2019-08-29
Other References:
"A book that gives a good understanding of the latest trends in the advertising industry: Full of useful information for people in the industry, employment, and career change (4th edition)", 10 November 2017, SHUWA SYSTEM, JP, ISBN: 978-4-7980-5135-2, article KURAMOTO, MASARU: "Types of TV commercials 2: Spot commercials", pages: 119 - 124, XP009540139
See also references of EP 4134896A4
Attorney, Agent or Firm:
AOKI, Hiroyoshi et al. (JP)
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