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Title:
MERCHANDISING TRAY
Document Type and Number:
WIPO Patent Application WO/2005/110165
Kind Code:
A1
Abstract:
The present invention provides a merchandising tray (1) such as that used to store and display products (2) on supermarket shelves (3) which has its own signage facility (4, 5, 6, 7, 6a-6c, 7b-7f). The signage facility (4, 5, 6, 7, 6a-6c, 7b-7f) is movable so that a sign (4, 6, 6a-6c) can be moved between a stored position in which the signage (4, 6) is substantially hidden by the products (2) on the tray (1) and an exposed position in which the sign (4, 6, 6a-6c) is readily visible to customers viewing the displayed products (2).

Inventors:
PRINEPPI FRANK JOSEPH (GB)
Application Number:
PCT/IB2005/001810
Publication Date:
November 24, 2005
Filing Date:
May 10, 2005
Export Citation:
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Assignee:
PRINEPPI FRANK JOSEPH (GB)
International Classes:
A47F1/12; A47F3/14; G09F3/20; G09F23/06; (IPC1-7): A47F3/14; G09F23/06
Foreign References:
US20040173546A12004-09-09
FR2592202A11987-06-26
FR2670104A11992-06-12
GB2205189A1988-11-30
FR2624930A11989-06-23
Attorney, Agent or Firm:
Halstead, Richard Ralph (22 Rodney Road Cheltenham, Gloucestershire GL50 1JJ, GB)
Download PDF:
Description:
Merchandising Tray This invention relates to merchandising trays which are used to store and display products on e.g. supermarket shelves. A problem with conventional merchandising trays, such as those made from vacuum moulded plastics, or cardboard trays, is that because they are usually loaded with products initially at their factory source, when they are placed on view for sale on e.g. a supermarket shelf, they have to be separately promoted by means of e.g. flags or other signage seeking to attract the attention of customers to the display, which can not only be tedious but can also mean that the wrong signage is used for any particular tray, particularly where there is a relatively high turnover of the product concerned and multiple trays are used. The present invention is derived from the realisation that it would be preferable for each tray to have its own signage facility which may be optionally used to promote the product concerned. According to the invention there is provided a product merchandising tray comprising or including movable signage, movable between a stored position in which the signage is substantially hidden by part or all of the product carried by the tray and an exposed position in which the sign is readily visible to customers viewing the display. Conveniently, the signage may take the form of a movable flag and associated flagstaff which may be swivellably connected to part of the merchandising tray such that it may be swivelled from a stored position in which the flag and associated staff are substantially hidden from view, to an exposed position promoting sale of the products carried by the tray. Alternatively, the signage may take the form of a flag and associated flagstaff which is slidable from alongside the merchandising tray to a position remote therefrom, e.g. overhanging a supermarket shelf when in use. Conveniently, the flagstaff may include a living hinge near to its free end permitting part of it to be folded back upon itself and, via the use of securing means, thereby enabling temporary or permanent securing of a flag or sign thereto. Conveniently, the securing means may take the form of interlocking formations, such as raised pips co-operable with hollow sockets, which may be preformed during manufacture. In a further embodiment of the invention, instead of the flag or sign being retained on the end of the flagstaff through the use of a living hinge and associated securing means, the free end of the flagstaff may be flattened and include a strip of double sided adhesive tape and associated cover, which may be removed to thereafter allow placement of a flag or sign as desired. Conveniently, socket means may be provided for selectively receiving a visual enhancement device for the flag or sign, such as a battery operated LED which may flash to attract attention to the flag or sign. Alternatively, the socket for the visual enhancement device may form part of the merchandising tray itself which may therefore selectively, in use, also carry such a visual enhancement device in order to attract attention. The invention will ,now be described, by way of example only, with reference to the accompanying drawings in which: Figure 1 is a perspective view of a conventional supermarket shelf offering new products carried on a conventional merchandising tray; Figure 2 is a perspective view of a merchandising tray according to the invention resting on a supermarket shelf and with swivellable signage promoting sale of the new products; Figure 3 is a side view of the merchandising tray of Figure 2 with its signage in its stored position; Figure. 4 is a side view of the merchandising tray of Figure 2 with its signage in its display condition; Figure 5 is an exploded perspective view of part of the merchandising tray of Figure 2 showing how the signage is connected thereto; Figure 6 is an alternative flagstaff to that shown with reference to Figures 2 to 5 for supporting signage; Figure 7 is an alternative embodiment of merchandising tray in which the signage is slidable between a stored position and an exposed display position, Figure 8 is a perspective view of a flagstaff incorporating a living hinge and associated locking means. Figure 9 shows the flagstaff of Figure 8 with a flag or sign locked in place thereon. Figure 10 is an exploded view of an alternative arrangement in which a flag or sign is mountable on the flagstaff by means of double sided adhesive tape, Figure 11 is a perspective view of a further alternative embodiment showing visual enhancement means in the form of a battery operated LED flasher, Figure 12 is a perspective view of a pair of merchandising trays in accordance with another embodiment of the invention with attendant signage in respectively, raised and lowered positions, Figure 13 is a side view of the merchandising trays of Figure 12, Figure 14 is an exploded partial view of one of the merchandising trays of Figure 12 showing a flagstaff mounting bracket partly in outline, and Figure 15 is a perspective view of the flagstaff mounting bracket of Figure 14. " Turning firstly to Figure 1 there is shown a conventional product merchandising tray 1 carrying items of new products 2, such as bottles of shampoo, resting on a shelf 3 of e.g. a supermarket. In order to promote sale of the products 2 signage is provided by means of a sign or flag 4 secured to a movably mounted bracket 5 secured to the shelf 3. As will be apparent, the signage 4 extends out of the eye line of the shelf 3 and merchandising tray 1 to promote the sale of the products 2, which may or may not be easily visible to potential customers. As will also be appreciated, where such merchandising trays are used by store chains it becomes necessary for promotional programmes involving sale of the products 2 to be closely co¬ ordinated in order to ensure that the signage 4 is consistent throughout the whole of the store chain and correctly identifies the products 2 for sale at the designated price. Turning now to Figures 2 to 5, there is shown an alternative system in accordance with the invention ' in which the merchandising tray 1 includes signage in the form of a sign or flag 6 secured to one end of a swivellably mounted flag staff 7 and associated stop member 8. In the position shown in Figures 2 and 4, the flag 6 is shown in its extended position where it can promote sale of the products 2, and as shown in Figure.3 the flag 6 may also be selectively stored away when not in use or when not required, so that it is substantially hidden by the products 2 and adjacent products from adjacent trays 1. As shown in Figure 5, the flagstaff 7 includes an eyelet portion 9 at its end remote from the flag 6, through which is insertable a deformable headed fastener 10 which also extends through a corresponding aperture in the side wall of the merchandising tray 1 and through an anchor plate 11 on the opposite side thereof, which plate 11 is secured to the side wall of the merchandising tray 1 by means of a staple 12. In the embodiment shown in Figure 6, the flagstaff 7a takes the form of a bent wire rod having at one end thereof an eyelet 9a for swivellably securing the flagstaff 7a to a sidewall of the merchandising tray 1 (not shown). A flag or sign (not shown) can thereafter be secured to the flagstaff 7a at the point of sale, if so required. Turning now to Figure 7, there is shown an alternative arrangement in which the signage takes the form of a sign or flag 6a mounted on a slidable flagstaff 7b retained by a pair of collars 13, 14 permitting the sign or flag 6a to be slid outwardly in the direction arrowed and then flipped through 90° to overhang the front of the shelf 3. As will be apparent, with this embodiment of the invention the sign or flag 6a can be stored in a particularly compact fashion relative to the products 2 since the flagstaff 7b is not swivelled about an axis but is instead simply slidable outwardly for use, if required. Referring now to Figures 8 and 9, there is shown an alternative embodiment of flagstaff 7c having a waste region 15 near to its free end, constituting a so called 'living hinge' by which the hinged end 16 of the flagstaff 7c can swivel in the direction arrowed to the position shown in Figure 9 and be retained thereon by locking means in the form of locking pips or formations 17 and associated sockets 18 which allow the pips 17 to be pushed fitted therewithin, to thereby retain a flag or sign 6b thereon. In Figure 10 there is as alternative arrangement in which the flag or sign 6b can be retained on the end of the flagstaff 7d by means of the latter having at its free end a flattened region 19 onto which is adhesively secured a strip of double sided tape 20 which can therefore be selectively used to attach a flag or sign 6b as required. In the embodiment shown in Figure 11 visual enhancement means is shown which takes the form of an annular socket 21 at the free end of the flagstaff 7e and into which can be snap fitted a battery operated visual display enhancement device 22 with a centrally disposed LED 23 which can e.g. be made to flash repeatedly in order to draw attention to the flag or sign 6b. Alternatively, the visual display enhancement device 22 may be insertable within a socket within some other part of the merchandising tray 1 so as to draw attention to it if desired. Turning now to the embodiment shown with reference to Figures 12 to 15, there is shown a merchandising tray 1a having a flagstaff 7f and associated signage 6c pivotable from an upright position adjacent to product (not shown) stored on the tray 1 a to an exposed horizontal position extending therefrom. As is shown more clearly with reference to Figures 14 and 15, the end of the flagstaff 7f remote from the flag or sign 6c is provided with an eyelet 9 by which the flagstaff 7f can be push-fitted onto a flanged pair of spigot halves 24 extending from and forming part of a flagstaff mounting bracket 25 (shown partly in outline in Figure 14) insertable within an aperture 26 in a sidewall of the housing 1a. Extending from the mounting bracket 25 are a pair of stop members 27,28 set at 90° to each other relative to the central axis of the spigot halves 24, the stop members 27,28 extend through apertures (not shown) in sidewall portions of the merchandising tray 1a such that when the flagstaff 7f is mounted on the spigot halves 24 movement is limited to the positions shown arrowed in Figure 13, the upright position being adjacent to and hence hidden by products (not shown) being carried by the merchandising tray 1a, to a position in which the flagstaff and flag or signage 6c is moved to a horizontal position in which the flagstaff adjacent the eyelet 9 bears against the stop member 28. As will be apparent, in the embodiment shown with reference to Figures 12 to 15, the mounting bracket 25, associated flagstaff 7f and associated signage 6c can be either assembled onto the merchandising tray 1a during packing thereof, or they may be provided separately so that the merchandising tray 1a can selectively be provided with such signage or not, as the case may be. The provision of holes in the sidewall of the merchandising tray 1 a through which the stop members 27,28 extend also cooperate therewith to ensure that the bracket member 25 does not rotate within the aperture 26, thereby providing respective upright and horizontal configurations for the flagstaff 7f as required. The invention in its various forms therefore provides a simple and inexpensive way of selectively promoting the sale of products on their associated merchandising tray without the need for separate signage being made available within the store in which the merchandising tray is located.



 
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