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Patent Searching and Data


Title:
MESSAGE PUSHING METHOD AND APPARATUS, AND COMPUTER DEVICE AND STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2021/196639
Kind Code:
A1
Abstract:
A message pushing method and apparatus, and a computer device and a storage medium. The message pushing method comprises: acquiring n pieces of feature information of a first user (401), n being a positive integer; calling an opportunity estimation model to process the n pieces of feature information to obtain an expected opening rate of the first user in m preset time periods (402), m being a positive integer; determining a target time period among the m preset time periods on the basis of the expected opening rate of the first user in the m preset time periods (403); and sending a push message to a target terminal in the target time period (404). Probability prediction is performed by combining feature information of individual users, and the individual difference is fully considered, so that the time period of sending the push message can be more accurately determined, thereby improving the opening rate of the push message.

Inventors:
HE XUEFENG (CN)
WEI ANKANG (CN)
XIE XINGBO (CN)
Application Number:
PCT/CN2020/129450
Publication Date:
October 07, 2021
Filing Date:
November 17, 2020
Export Citation:
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Assignee:
HANHAI INF TECH SHANGHAI CO LTD (CN)
International Classes:
G06F16/958; G06F16/9535
Foreign References:
CN111460294A2020-07-28
CN104462593A2015-03-25
CN105631538A2016-06-01
CN105718529A2016-06-29
CN106919692A2017-07-04
US20190303197A12019-10-03
US20170230417A12017-08-10
Attorney, Agent or Firm:
BEIJING SAN GAO YONG XIN INTELLECTUAL PROPERTY AGENCY CO., LTD. (CN)
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