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Patent Searching and Data


Title:
METHOD AND APPARATUS FOR PUSHING INFORMATION
Document Type and Number:
WIPO Patent Application WO/2021/204039
Kind Code:
A1
Abstract:
A method and apparatus for pushing information. The method comprises: obtaining behavior information of at least one target user, and extracting target information from the behavior information (S201), wherein the target information comprises object identifiers of objects at which behaviors aim; determining similarity among the objects indicated by the extracted object identifiers, generating an object similarity matrix by using the similarity among the objects, and constructing a graph network by using the object similarity matrix (S202), wherein vertexes in the graph network are used for representing the objects, and edges of the graph network are used for representing the similarity among the objects; clustering, by using a graph community detection algorithm, the objects represented by the vertexes in the graph network to obtain a clustering result (S203); and pushing object information to a user terminal of the at least one target user on the basis of the clustering result (S204). The method improves the accuracy of object information pushing.

Inventors:
DENG XIAOLONG (CN)
GAO WEI (CN)
Application Number:
PCT/CN2021/084266
Publication Date:
October 14, 2021
Filing Date:
March 31, 2021
Export Citation:
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Assignee:
BEIJING WODONG TIANJUN INFORMATION TECHNOLOGY CO LTD (CN)
BEIJING JINGDONG CENTURY TRADING CO LTD (CN)
International Classes:
G06Q30/06
Attorney, Agent or Firm:
INSIGHT INTELLECTUAL PROPERTY LIMITED (CN)
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