TECHNICAL FIELD

Described herein is a method for fine-tuning a putter and manufacture thereof. More specifically, an application (App) that is utilised for static and dynamic data point analysis along with algorithms to best determine how attributes of a putter need to be set up to maximise consistency of a user's putter stroke and roll of the ball. A customised putter is tailored and manufactured for each individual based on the output data of the App and a fitting system of the putter is multi-adjustable therein.

BACKGROUND ART

In a modern world, more and more consumer products are being customised to the individual to better fit the task at hand. This is becoming more prevalent and commercially viable as technology continues to improve at a rapid rate. Rather than a 'one size fits all' approach, individuals in the pursuit of better performance and results have shifted towards 'finding the best fit' for themselves. For example, in the golf equipment industry, manufacturers currently offer their customers various fitting applications to improve their equipment selection. By tailoring the equipment to the individual golfer's swing type, skill level, and the like, the individual golfer knows that he or she is being given the best opportunity to succeed on the course.

Available customisation techniques and tools are, however, somewhat limited in that they are used primarily for analysis of what the club is doing based on a gyro measurement or sensor. These techniques do not lead to a specific fitting process or customised fitting system. For example, Ping Golf have developed the 'iPING™'putting App that is engineered to focus on measurables of a user's putting stroke and improve their consistency through the App's features comprising; putting handicap, putting practice and the use of an i PING™ cradle. The Putting Flandicap (PFIcp) function analyses a series of five putts to determine a consistency score, which equates to a handicap patterned after the traditional handicap system (lower is better). Each five-putt session is stored for comparison as the user challenges themselves to lower their PFIcp. After a session based on the user's PFIcp, PING offers a recommendation for the type of putter that will fit the user's stroke type (straight, slight arc, or strong arc) and also suggests the proper lie angle and loft. In practice mode, a user can also isolate one aspect of their putting that is lacking in consistency such as tempo and closing angle (the amount the clubface is open or closed at impact). The iPING™ App works in conjunction with an iPING™ cradle, which holds the user's mobile device and clips onto the putter shaft just below the grip.

However, there are several disadvantages associated with the above App. Firstly, it is reliant on the user having the technology and even though it uses measurements to analyse and recommend equipment, it is only analysing the club's movement and has no input about the player's static or other tendencies. Furthermore, the PING App uses an iPING™ cradle, which as above holds the user's mobile device and clips onto the putter shaft below the grip. This device/cradle makes the putter heavier and affects the overall feel of the putter in use.

Srixon Golf have developed an App called the Z Swing Analyzer™ which is linked to a Swingbyte® sensor.

With each swing, the App's proprietary formula analyses more than 12 key variables, such as swing path, efficiency, impact angle and attack angle. Although the Srixon App uses the integration of a sensor to measure, analyse and recommend equipment, as aforementioned it only analyses club movement and has no input about the player's static or tendencies.

TaylorMade Golf have developed an interactive putter and App with real-time stroke analytics that includes a BLAST Motion Sensor housed within the grip. The App automatically syncs stroke data directly to a mobile app, so a user can analyse metrics and refine their putting. However, the TaylorMade interactive is primarily a technique based for player improvement and does not utilise the data to assist a club fitter to recommend products.

From the above, it can be seen that there is a requirement for an App based on analysis of technique, static positions, dynamic moment that not only measures the player themselves, but records vital information about the club fitting process for recommendation and manufacture of customised/tailored equipment thereof and how players react to the given equipment specification and/or at least provides the public with a useful choice.

Further aspects and advantages of the methods, apparatus and manufacture thereof will become apparent from the ensuing description that is given by way of example only.

SUMMARY

Described herein is a method for fine-tuning a putter and manufacture thereof. More specifically, an application (App) that is utilised for static and dynamic data point analysis along with algorithms to best determine how attributes of a putter need to be set up to maximise consistency of a user's putter stroke and roll of the ball. A customised putter is tailored and manufactured for each individual based on the output data of the App and a fitting system of the putter is multi-adjustable therein.

In a first aspect there is provided a method for fine-tuning a putter comprising the steps of: a) inputting user data into an App; b) collecting further data obtained from measuring static and dynamic movements obtained from preferably a high speed camera and computer analysis and/or other measured variables obtained from optional sensors; c) packaging and collating the data within the App; d) outputting the data; and e) analysing and applying at least one algorithm to the data set to best determine how attributes of the putter correlate to predetermined algorithmic values for putter set up to maximise consistency of a user's stroke and roll of ball while putting and for determining the correct specification of a user's putter.

In a second aspect there is provided a fine-tuned or customised putter manufactured for each individual based on the output data of the App and method as described herein.

In a third aspect there is provided a fitting system for the manufacture of a multi-adjustable putter comprising: a shaft; a putter head; an adjustable and/or interchangeable striking face plate; and wherein, the adjustable/interchangeable face plate maintains the loft to sole relationship of the putter head such that the putter head remains on a neutral axis to the shaft when the loft of the striking face plate is adjusted.

Advantages of the above include an App for the collection and processing of static and dynamic data along with tendencies and attributes of a user to best determine the correct specification of their putter. The App applies and compares algorithmic values and rates them to a scale of extreme based on body and club positions and in combination with high speed camera and computer analysis can best determine how attributes of a putter need to be set up to maximise consistency of stroke and roll of the ball when putting. Based on the App data and analysis, a putter can be tailored and manufactured for each individual. The fitting system of the putter is multi-adjustable which is not only dexterity neutral i.e. to suit both left- and right-handed player, the use of an adjustable/interchangeable face plate maintains the loft to sole relationship of the putter head when the loft of the striking face plate is adjusted.

BRIEF DESCRIPTION OF THE DRAWINGS

Further aspects of the methods, apparatus and manufacture thereof will become apparent from the following description that is given by way of example only and with reference to the accompanying drawings in which:

Figure 1 illustrates an overview flowchart of the Fine-Tuned App;

Figure 2 illustrates an exemplary screenshot of home page 1 of the Fine-Tuned App;

Figure 3 illustrates an exemplary screenshot of player information page 2 of the Fine-Tuned App; Figure 4 illustrates an exemplary screenshot of initial setup analysis page 3 of the Fine-Tuned App; Figure 5 illustrates an exemplary screenshot of initial setup photo page 4 of the Fine-Tuned App; Figure 6 illustrates an exemplary screenshot of setup classification (Hand Position) page 5 of the Fine-

Tuned App;

Figure 7 illustrates an exemplary screenshot of setup classification (Shaft to Forearm plane) page 6 of the Fine-Tuned App;

Figure 8 illustrates an exemplary screenshot of setup classification (Eyeline) page 7 of the Fine-Tuned App;

Figure 9 illustrates an exemplary screenshot of setup classification (Posture) page 8 of the Fine-Tuned App;

Figure 10 illustrates an exemplary screenshot of initial set up photo (Capture Face ON image) page 9 of the Fine- Tuned App;

Figure 11 illustrates an exemplary screenshot of setup classification (Ball position Face On) page 10 of the Fine-Tuned App;

Figure 12 illustrates an exemplary screenshot of setup classification (Shaft lean) page 11 of the Fine- Tuned App;

Figure 13 illustrates an exemplary screenshot of setup fitting (Head, Length and Lie) page 12 (top of screen) of the Fine-Tuned App;

Figure 14 illustrates an exemplary screenshot of setup fitting (Dynamic Assessment) page 12 (bottom of screen) of the Fine-Tuned App;

Figure 15 illustrates an exemplary screenshot of fine-tuned set up photo from Down the Line from page 13 of the Fine-Tuned App;

Figure 16 illustrates an exemplary screenshot of fine-tuned set up photo page 14 of the Fine-Tuned App to analyse the positions again with the recommended putter configuration as performed from pages 4-11 (pages 15-21 of App);

Figure 17 illustrates an exemplary screenshot of putter configuration page 23 of the Fine-Tuned App;

Figure 18 illustrates an exemplary executive summary of a user's putter fitting details and specification in CSV format;

Figure 19 illustrates an exemplary brief PDF summary of a user's putter fitting details and specification;

Figure 20 illustrates an exemplary comprehensive email summary of a user's putter fitting details and specification;

Figure 21 illustrates an exemplary fitting algorithm (Length) for data analysis of the App;

Figure 22 illustrates an exemplary fitting algorithm (Lie) for data analysis of the App;

Figure 23 illustrates an exemplary fitting algorithm (Hosel) for data analysis of the App; Figure 24 illustrates an exemplary fitting algorithm (Loft) for data analysis of the App;

Figure 25 illustrates an exemplary fitting algorithm (Flead selection) for data analysis of the App;

Figure 26 illustrates an exemplary fitting algorithm (Head Weight) for data analysis of the App;

Figure 27 illustrates an exemplary chart for configuring head weight relative to hosel.

Figure 28 illustrates an exemplary fitting system and adjustable component of a putter manufactured from the data output of the App;

Figure 29 illustrates an exemplary perspective alignment embodiment of a putter manufactured from the data output of the App;

Figure 30 illustrates an exemplary putter head embodiment with adjustable Centre of Gravity (COG) manufactured from the data output of the App;

Figure 31 illustrates face on exemplary strike faceplates of putter head embodiments with variable milling depths; A) Even Toe to Heel Speed Mill (Square Stroke); B) Faster Toe or High Rate of Rotation Mill (Push Stroke); and C) Passive or Negative Rotation (cut stroke) manufactured from the data output of the App;

Figure 32 illustrates top views of exemplary putter head embodiments with variable milling depths; A) Traditional Square Putter Face (Surface is completely flat); B) Bulge Putter Face (Corrects pull misses off toe strikes and push misses off heel strikes); C) Negative Bulge Putter Face (Corrects push misses off toe strikes and pull misses off heel strikes stroke); D) Negative Bulge in Heel (Suitable for push strokers who over-rotate, heel strike and pull miss); and E) Negative Bulge in Toe (Suitable for pull strokers with passive rotation, toe strike and push miss) manufactured from the data output of the App; and

Figure 33 illustrates an exemplary screenshot of optional player information based on a midpoint drill of the Fine-Tuned App.

DETAILED DESCRIPTION

As noted above, described herein is a method for fine-tuning a putter and manufacture thereof. More specifically, an application (App) that is utilised for static and dynamic data point analysis along with algorithms to best determine how attributes of a putter need to be set up to maximise consistency of a user's putter stroke and roll of the ball. A customised putter is tailored and manufactured for each individual based on the output data of the App and a fitting system of the putter is multi-adjustable therein.

For the purposes of this specification, the term 'about' or 'approximately' and grammatical variations thereof mean a quantity, level, degree, value, number, frequency, percentage, dimension, size, amount, weight or length that varies by as much as 30, 25, 20, 15, 10, 9, 8, 7, 6, 5, 4, 3, 2, or 1% to a reference quantity, level, degree, value, number, frequency, percentage, dimension, size, amount, weight or length.

The term 'substantially' or grammatical variations thereof refers to at least about 50%, for example 75%, 85%, 95% or 98%.

The term 'comprise ¹ and grammatical variations thereof shall have an inclusive meaning - i.e. that it will be taken to mean an inclusion of not only the listed components it directly references, but also other non-specified components or elements.

The term 'fine-tuned' or grammatical variations thereof refers to small adjustments to a putter in order to tailor and customise to an individual user to achieve the best or a desired performance such that consistency of stroke and roll of the ball is maximised.

The term 'algorithm' should be understood to be a sequence of manual and/or computer-implementable process or set of instructions to be followed in calculations or other problem-solving operations.

In a first aspect there is provided a method for fine-tuning a putter comprising the steps of: a) inputting user data into an App; b) collecting further data obtained from measuring static and dynamic movements obtained from preferably a high speed camera and computer analysis and/or other measured variables obtained from optional sensors; c) packaging and collating the data within the App; d) outputting the data; and e) analysing and applying at least one algorithm to the data set to best determine how attributes of the putter correlate to predetermined algorithmic values for putter set up to maximise consistency of a user's stroke and roll of ball while putting and for determining the correct specification of a user's putter.

The App may be used to determine and report on what a golfer's tendencies are and how that may affect their equipment selection, in particular to a putter.

In preferred embodiments, the App may allow the user to capture and analyse specific parameters that may include, but should not be seen as limited to any one of the following: wrist to ground measurement, height, eye dominance, current putter length, aim tendency, miss tendency, face rotation (rate of rotation), posture (eyeline position, hand position relative to shoulders, shaft to forearm relative angle, amount of spine angle), ball position face on, shaft lean face on, roll launch and spin, and stroke direction.

Preferably, with data collected from the parameters above, each data point may have a value of which is used in an algorithm to determine the correct putter specification for the player. It is further envisaged that within the app, the user may adjust the specification, then report on what selections may be made to achieve the desired result. In this way, a putter may be manufactured that results in a specification other than standard. The inventor has found that the probability of ending up with a 35", 70 degree lie and 4 degree loft, 350g headweight from most golf stores is high, yet this is very unlikely to be optimal for most players.

In preferred embodiments, the App may be based on analysis of technique, static positions, dynamic movement and recommendation of equipment. In this way, the App not only measures the player itself, but may record insightful information about the fitting process and how players may react to the given putter specifications.

As above, the App may check the static and dynamic analysis which may be primarily visual. However, this should not be seen as limiting as conceivably the App may be linked in with other technologies for data point analysis. In this way, other technologies such as MatLab and/or the Quintic Ball Roll Research System, high speed cameras, computer analysis and the like may be utilised to compare to particular traits of those data point positions for use with an algorithm(s). In this way, the App may check the body/club positions and rate them to a scale of extreme which then may provide the value for the algorithms.

The ability to accurately determine putter specifications for an individual or user may be derived from consistent analysis of a data set from grouped data of golfers of which can be determine trends. The grouped data may be data formed by aggregating individual observations of a variable into groups, so that a frequency distribution of these groups may serve as a convenient means of summarising or analysing the data.

When reviewing a range of golfers' putting techniques, it can be seen that there are a number of different styles and tendencies such that it looks difficult to organise the variables. However, the inventor has developed an inventive solution in the form of an App and associated algorithms. The App may assess for every style or tendency, such that the App will determine the correct putter fit somewhere in a predetermined range, whether it be individual and uncommon, to a fit that may be more textbook and ideal parameters.

Without being bound by theory, the App may utilise an algorithm based on statistical analysis derived from binomial distribution. The binomial distribution may be derived from a Galton board (also known as a Quincunx), a physical model of the binominal distribution which illustrates the central limit theorem; when you add independent random variables, their sum tends toward a normal distribution.

Furthermore in this way, the App may utilise collected and analysed grouped data of golfers to assist in consumer driven research. For example, an original equipment manufacturer (OEM) of golf putters usually manufactures with a standard shaft length that may vary between 34 to 35 inches. However, from the grouped data collected from golfers and inputted into the App, it may be determined that the most common or median shaft length that should be used by golfers is approximately 32 inches. With this new insight hypothetically OEMs should be manufacturing at least their 'off the shelf putters with a shaft length of 32 inches. That way, they can save on manufacturing costs and at least target sales of putters with shaft lengths that suit most golfers around the normal distribution curve. It should be appreciated that this analysis may also apply to shaft weight, head and hosel configuration and the like etc. Advantageously, this type of App data collection and analysis contrasts with current sales based research where manufacturers may allocate the dimensions/configuration of their club manufacture based around actual sales. For example, an OEM may manufacture more 34 to 35 inch length putters based on sales even though statistically median golfers should hypothetically be using a 32 inch putter as determined by data collected within the App.

The algorithms within the App may utilise data points or parameters taken from either measurements, selections or categorisations (either manually or automatically using software) of images to determine a grading scale or code for input into the algorithm. The relative position (e.g. ball to body position or the like) may be arbitrarily graded from a scale of 1 to 5 scale of which creates a number for the code. An exemplary example may be the eyeline position (E ) of a player. A player that is 2" too far over the ball would be assessed and graded and given a code value of 1, directly over the ball (code value of 3) to the other extreme where they would be 2" inside the ball (code value of 5) and the like. These codes may then be used in the algorithm and further inputted in relation to other variables to create the recommendations derived from the algorithms.

In a second aspect there is provided a fine-tuned or customised putter manufactured for each individual based on the output data of the App and method as described herein.

In a third aspect there is provided a fitting system for the manufacture of a multi-adjustable putter comprising: a shaft; a putter head; an adjustable and/or interchangeable striking face plate; and wherein, the adjustable/interchangeable face plate maintains the loft to sole relationship of the putter head such that the putter head remains on a neutral axis to the shaft when the loft of the striking face plate is adjusted.

As above, the Fine-Tuned fitting App is a comprehensive fitting and analysis tool that may use a player's static and dynamic measurements, tendencies and attributes to best determine the correct specification for their putter. It has been found that golfers can become very predictable in how they will move or operate when the correct data is taken into consideration. In this way, the App may record and analyse this data to improve a golfer's success in putting by allowing them to have the optimum putter specification to maximise consistency of their stroke and roll of the ball.

The fitting process may be configured to look at all aspects that contribute to how a golfer strokes their putter. It has been found that different setups may have an effect on how a golfer aims, strokes, strikes and consequently how they roll the putt. Because golfers vary in body size and proportion, optimum club fit varies from person to person. For example, the angle of the club head relative to the shaft, or lie, is one such aspect which must be determined and maintained along with the loft to sole relationship of the putter head.

Therefore, it is envisaged that the fine-tuned fitting matrix may have over 30,000 configurations that may include, but should not be seen as limited to: head shape and alignment lines, head and overall weight, neck offset and rotation axis, lie angle, loft, length, and/or grip.

In one embodiment, a sight marking on the topline of the putter and a line on the back of the flange may be utilised to create a perspective alignment tool. In this way, the fitting process uses an assessment of a player's perception of straight line, which may put the eyeline inside the ball such that the putter may be configured to have the topline sight dot machined closer to the heel of the putter to line up with the back flange line when the sole is substantially parallel to the ground surface.

The embodiments described above may also be said broadly to consist in the parts, elements and features referred to or indicated in the specification of the application, individually or collectively, and any or all combinations of any two or more said parts, elements or features.

The putter head embodiment with custom fitting may allow alignment of the Centre of Gravity (COG) tailored to the individual, for example, when changing heads, hosels and the like. In this way, based on stroke and strike tendencies, the COG may be substantially aligned to line up in order to achieve the most neutral spin axis of the golf ball for the player by allowing them to hit the optimum position (known in the art as the 'sweet spot') of the striking face plate of the head. In this way, this configuration may allow full customisation of the putter head where the putter, for example, may be manufactured to have a more toe weighted bias, if that is where it is found that the player consistently needs the weight to be positioned to provide the effective sweet spot.

The inventor has found that variable milling depths of the strike faceplate may be used to control the speed of the ball. Without being bound by theory, the deeper the milling, the more the ball compresses into the strike faceplate pattern, and it slows the speed. There are concepts of this aspect that allow the dispersion of the milling pattern to compensate in the loss of ball speed due to a poor strike. For example, this works well for a robot where the heel and toe travel at the same speed.

Preferably, the milling pattern may be tailor-milled based on a player's tendencies. For example, a player who cuts across the ball, rotates the toe faster or slower and the like.

It should be appreciated that the milling of the strike faceplate should not be seen as limited to bulge and roll, but may also be utilised to offset mishits. In this way, the depth of the milling may also enable a closed face on a toe strike to be offset by a relieved bulge which starts the ball more to the right than it would with a square face. Based on the data collected from the custom fitting App, it may be determined if a player missing the putt on the toe, is cutting across the ball which would often results in a pull. The milling may then be individually matched to assist with correction of the missed putt. The advantage of customisation of a milled faceplate is that the putter may still have the perception of a square face, but could offset mishit putts.

Further, where specific integers are mentioned herein which have known equivalents in the art to which the embodiments relate, such known equivalents are deemed to be incorporated herein as if individually set forth. WORKING EXAMPLES

The above described methods, apparatus and manufacture thereof are now described by reference to specific examples.

As aforementioned, the algorithms within the App utilise data points taken from either measurements, selections or categorisations (either manually or automatically using software) of images to determine a grading scale or code for input into the algorithm. The relative position such as ball to body position or the like is graded from a scale of 1 to 5 scale of which this creates a number for a code. A given example may be the eyeline position (E ) of a player. We would grade an assessment of this player from 2" too far over the ball (code value of 1), directly over the ball (code value of 3) to the other extreme where they would be 2" inside the ball (code value of 5) - see for example Figure 8 assessing eyeline where the position that most looks like the captured image would be given a code 2 (1" over the ball). This is later used in the exemplary algorithm (Table 1 below) and a full working example of determining optimal shaft length as shown in Figure 21 for its relation to other variables to create putter recommendations derived from the algorithms.

L (Length of Putter) = ( c + Li ) x = (WTG + CPL) ÷ 2

Fig. 3.7 Fig 4.3

L + A value in Fig. 21

Fig. 4 (4.6)

Table 1 - Exemplary algorithm to determine recommended length of a putter using eyeline (E ) as one of the variables to determine the correct putter specification using the formula above.

EXAM PLE 1

With reference to Figure 1, an overview flowchart of the Fine-Tuned App is illustrated which shows the overall process conducted during a custom putter fitting assessment which results in a putter specification other than standard and which is specifically tailored to the end user. A logical walkthrough of each screenshot or page of the App is described further below.

Home page 1 (Figure 2)

A user will have the option to select either a "New fitting session" or a "New Spec Form". The New Fitting session functions are described in the following below. The New Spec form is a fill out only form and is used to duplicate a specification or process an order.

Player information page 2 (Figure 3)

The following details are entered as per below:

First name: Publishes in Portable Document Format Files (PDF) report

Last Name: Publishes in PDF report

Email: Publishes in PDF report

Contact Number: Publishes in PDF report

Handicap: Publishes in PDF report

Height: Publishes in PDF report/ Comma-separated Values File (CSV)

Wrist to Ground: Publishes in PDF report / Used in Algorithm

Dexterity: Publishes in PDF report / Used in Algorithm (only to determine picture sets)

Initial setup analysis page 3 (Figure 4)

The following details are entered as per below:

Current Putter Model: Publishes in PDF report

Current Putter Category (CPC): Publishes in PDF report

Current Putter Length (CPL) : Publishes in PDF report

Current Shaft Plane angle (CSP): Publishes in PDF report / Used in algorithm

Dominant Eye (DE): Publishes in PDF report

Aim Tendency (Ai): Publishes in PDF report /Used in algorithm

Distance from the ball (DFB): Publishes in PDF report / eyeline (Ei) as one of the variables to determine the correct specification using the formula below Tempo (Tl): Face Rotation (Ri): Publishes in PDF report / Used in algorithm

Face Rotation (Ri): Publishes in PDF report / Used in algorithm Miss Tendency (Mi): Publishes in PDF report / Used in algorithm (Figure 21 shows set up algorithms)

Initial setup photo page 4

A down the line image is captured (see Figure 5) which is published in a PDF report

Setup classification (Hand Position) page 5

For analysis, an image (see Figure 6) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Setup classification (Shaft to Forearm plane) page 6

For analysis, an image (see Figure 7) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Setup classification (Eyeline) page 7

For analysis, an image (see Figure 8) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Setup classification (Posture) page 8

For analysis, an image (see Figure 9) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Initial set up photo (Capture Face ON image) page 9

A face on image (image 2 of Figure 10) is captured of the user and publishes in PDF report.

Setup classification (Ball position Face On) page 10

For analysis, an image (see Figure 11) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Setup classification (Shaft lean) page 11

For analysis, an image (see Figure 12) that is the most appropriate or emulates the user is selected. Each image is associated to a numerical value used in the algorithm. This publishes in PDF report.

Set up fitting (Head, Hosel (neck), Length, Lie, Loft and Grip) page 12 (top of screen)

With reference to Figure 13, Head: Recommendation will use new algorithm page for initial setup recommendation including head, hosel, length, lie, loft and grip.

Recommendation of Spec (Length): As per current putter configuration page with length and lie derived from initial setup classification algorithm (Figure 21) on page 1 and 2 and stickman analysis of images pages 3 to 10.

Recommendation of spec (Lie): As per current putter configuration page with length and lie derived from initial setup classification algorithm (Figure 22) on page 1 and 2 and stickman analysis of images Pages 3 to 10.

Figures 23, 24, 25, 26 and 27 show the corresponding algorithm calculations for hosel, loft, head and head weights respectively.

Setup fitting (Dynamic Assessment) page 12 (bottom of screen)

As shown in Figure 14, an exemplary screenshot of setup fitting (Dynamic Assessment) with the flowing data inputs: Aim tendency (Ai): Used in Algorithm (Stroke and Strike algorithm sheets - see Figures 22 and 23)

Stroke Direction Down the line (SD) : Used in Algorithm (Stroke and Strike Algorithm sheet - see Figures 22 and 23)

Rate of Rotation(R): Used in Algorithm (Stroke and Strike Algorithm sheet - see Figures 22 and 23)

Start Direction (ST): Used in Algorithm (Stroke and Strike Algorithm sheet - see Figures 22 and 23)

Launch (LN): Used in Algorithm (launch Algorithm sheet - see Figure 26)

Set up photo page 13

As shown in Figure 15, This is where a club fitter will take a photo and analyse the positions with the new putter configuration to analyse the positions again with the recommended putter configuration as performed from pages 4-11 (pages 15-21 of App not shown);

Putter configuration page 23

As shown in Figure 17, this page gives the club fitter the option to adjust the settings and review the fitting process from page 14 (Figure 16) again i.e. "CLASSIFY NEW CONFIGURATION" or to "APPROVE FITTING RESULTS" to which it will then publish the putter specifications as a CSV (Figure 18), PDF summary page (Figure 19) and email (Figure 20).

EXAMPLE 2

With reference to Figure 28, based on the App data and analysis above, an exemplary component fitting system for the manufacture of a multi-adjustable putter comprising: a shaft; a putter head; and an adjustable and/or interchangeable striking face plate is shown.

As above, the fitting system of the putter is multi-adjustable which is not only dexterity neutral i.e. to suit both left- and right-handed player, the use of an adjustable/interchangeable face plate maintains the loft to sole relationship of the putter head when the loft of the striking face plate is adjusted.

This configuration allows the putter head to remain on a neutral axis to the shaft when the loft of the striking face plate is adjusted.

EXAMPLE 3

With reference to Figure 29, a putter head embodiment is shown where the intention is to rest the putter head flat on the sole to create a consistent set-up position. It has been found that when the sole is substantially parallel to a ground surface, a player is able to calibrate eye position and distance from the ball to where the putter sits. To enable this set-up position, a sight marking on the topline of the putter and a line on the back of the flange is utilised to form a perspective alignment tool.

The App fitting process uses assessment of a player's perception of a straight line, for example, which may place the eyeline inside the ball (red dot or right of centre), so the putter is configured to have the topline sight dot machined closer to the heel of the putter to line up with the back flange line when the sole is substantially parallel to the ground surface.

EXAMPLE 4

With reference to Figure 30, the modular nature of a putter head embodiment is shown where the custom fitting allows alignment of the Centre of Gravity (COG) tailored to the individual, for example, when changing heads, hosels and the like. In this way, based on stroke and strike tendencies, the COG can be substantially aligned to line up in order to achieve the most neutral spin axis of the golf ball for the player by allowing them to hit the sweet spot of the striking face plate of the head.

This configuration allows full customisation of the putter head where the putter is manufactured to have a more toe weighted bias, if that is where it is found that the player consistently needs the weight to be positioned to provide the sweet spot. For example, the blue dot (left of centre) in Figure 30 represents an increase in toe weight by 10 grams and a reduced heel by 10 grams.

EXAMPLE 5

With reference to Figures 31A, B, C and 31 A, B, C, D and E, variable milling depths of the strike faceplate is shown. These configurations are used to control the speed of the ball.

The milling pattern is tailor milled based on a player's tendencies. For example, a player who cuts across the ball, rotates the toe faster or slower and the like.

Furthermore, the milling of the strike faceplate is utilised to offset mishits. In this way, the depth of the milling also enables a closed face on a toe strike to be offset by a relieved bulge which starts the ball more to the right than it would with a square face. Based on the data collected from the custom fitting App, it can be determined if a player missing the putt on the toe, is cutting across the ball which would often results in a pull. The milling is then individually matched to assist with correction of the missed putt as shown in Figures 32 A, B, C, D and E.

EXAMPLE 6

With reference to Figure 33, an optional screenshot or page of the App is shown. This is a further parameter to check with players and is another consideration when adjusting a player's alignment characteristics. A player is directed to set up to a ball up from approximately 12 feet from the hole. The operator of the App pushes a ball into the midpoint of the putt and the player is requested to inform the operator when to stop when it intersects the putt. It has been found that this process correlates with factors such as eye dominance, distance from ball and which ball lines up with the hole. For example variants to these factors such as the more left the selection of ball, the further away, longer the putter, and more upright etc. will determine the type of corrections that are required to be inputted in the App. Aspects of the present invention have been described by way of example only and it should be appreciated that modifications and additions may be made thereto without departing from the scope of the claims herein.