Title:
METHODS AND SYSTEMS TO ADVERTISE AND SELL PRODUCTS OR SERVICES VIA CLOUD GAMING ENVIRONMENTS
Document Type and Number:
WIPO Patent Application WO/2013/064986
Kind Code:
A1
Abstract:
Provided are methods and systems for advertising and retailing products and services in various cloud gaming environments. A game provider may configure its cloud gaming environment to display third party advertisement before, during, or after the game. The advertisement may be in the form of timeout screens, banners, gaming objects, prizes, and other forms associated with typical cloud gaming environments. Third party advertisers benefit from additional advertisement exposure in these cloud gaming environments, which tend to be dynamic and interactive, and target new audience. Advertisement interaction levels may be measure to determine effectiveness and, for example, to collect certain fees from advertisers. An interaction level of interaction may be determined based on a number of clicks on advertisement objects, duration of exposure to the advertisement, a number of players, and various other factors. Game providers may modify their cloud gaming environments to improve these interaction levels and, as a result, collect more.
Inventors:
ZHOU DYLAN (CN)
ZHOU ANDREW (CN)
ZHOU TIGER (CN)
ZHOU ANDREW (CN)
ZHOU TIGER (CN)
Application Number:
PCT/IB2012/056036
Publication Date:
May 10, 2013
Filing Date:
October 31, 2012
Export Citation:
Assignee:
ZHOU DYLAN (CN)
ZHOU ANDREW (CN)
ZHOU TIGER (CN)
ZHOU ANDREW (CN)
ZHOU TIGER (CN)
International Classes:
G06Q30/02
Domestic Patent References:
| WO2008080021A2 | 2008-07-03 |
Foreign References:
| CN101042766A | 2007-09-26 | |||
| CN101957965A | 2011-01-26 | |||
| US20120059699A1 | 2012-03-08 |
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Claims: