Title:
PERSONALIZED CONSUMER ADVERTISING PLACEMENT WITH SOCIAL NETWORKING
Document Type and Number:
WIPO Patent Application WO/2013/043654
Kind Code:
A3
Abstract:
The subject personalized consumer advertising / ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their "ideal" consumer profile and have their advertisement /promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spending across a broad base of spending categories. Additionally, customer-to-bank communication is facilitated via a social network application that permits a customer to communicate with a bank employee while being presented with highly targeted content by the bank via a third party advertisement presenter.
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Inventors:
HEISER RUSSEL ROBERT II (US)
SHAHAN NATHAN W (US)
SHAHAN NATHAN W (US)
Application Number:
PCT/US2012/056004
Publication Date:
May 15, 2014
Filing Date:
September 19, 2012
Export Citation:
Assignee:
SEGMINT INC (US)
International Classes:
G06Q30/00; G06Q99/00
Foreign References:
| US20110213724A1 | 2011-09-01 | |||
| US20090234708A1 | 2009-09-17 | |||
| US20110173071A1 | 2011-07-14 |
Attorney, Agent or Firm:
LING, John, M. (1228 Euclid AvenueThe Halle Building, 5th Floo, Cleveland OH 4415, US)
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