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Patent Searching and Data


Title:
SAMPLING SIMULATION-BASED QUICK A/B TESTING METHOD
Document Type and Number:
WIPO Patent Application WO/2019/200600
Kind Code:
A1
Abstract:
Disclosed in the present invention is a sampling simulation-based quick A/B testing method: A) randomly generating a testing parameter combination for each sample as an advertising parameter; B) using the advertising parameter in operation, and collecting statistics about LTV after an operation cycle; C) constructing a machine learning model; D) adjusting a sampling space and sampling interval, performing sampling again, and respectively plugging multiple advertising parameters into the machine learning model to obtain respective LTV prediction values; E) selecting the top M values to perform actual operation testing, determining whether LTV operation testing valves conform to the LTV prediction values, and if yes, considering the corresponding advertising parameters as the optimal parameters and proceeding to F), otherwise, returning to D); F) using the optimal parameters in actual production; and G) periodically performing A)-E), so that the optimal parameters change as the environment changes. According to the present invention, optimal parameters can be found with less A/B tests, and the A/B testing efficiency is improved.

Inventors:
XIE FENG (CN)
Application Number:
PCT/CN2018/083883
Publication Date:
October 24, 2019
Filing Date:
April 20, 2018
Export Citation:
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Assignee:
UPLTV SHANGHAI NETWORK TECH LTD (CN)
International Classes:
G06Q30/02
Foreign References:
CN106682053A2017-05-17
CN105376151A2016-03-02
CN103729796A2014-04-16
CN107862559A2018-03-30
US9451006B12016-09-20
Attorney, Agent or Firm:
BEIJING UTC LIANFENG INTELLECTUAL PROPERTY AGENCY (GENERAL PARTNERSHIP) (CN)
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