To provide an apparatus capable of continuously forming a pattern coating film on the surface of a base material by using a sprinkling roll traversing the flow direction of the base material at a right angle and suppressing the wastefulness of a coating agent in low cost.

This apparatus is equipped with a continuously sent out base material 1, at least one sprinkling roll 2 traversing the flow of the base material 1 at a right angle and sprinkling a coating agent B, the receiving roll 3 formed so as to come into contact with the outer periphery of the sprinkling roll 2 in a freely rotatable manner, a coating agent supply nozzle 4 supplying a coating material B being a raw material to the sprinkling roll 2 and the coating agent receiver 5 provided under the coating agent supply nozzle 4.