To provide inkjet ink obtaining an image of high quality compatibly having high print density and friction resistance of an image and having high glossiness without generating unevenness even when print is performed on a non-absorbing medium and greatly suppressing stain along fiber when print is performed on a cloth and to provide an ink jet recording method using the same.

In the aqueous ink jet ink containing at least carbon black having 200 to 380 m2/g specific surface area and pH 6 to 8 measured by a JIS test method, a polymer dispersant, a fixing resin and a solvent, the fixing resin is an amine neutralization type water-soluble resin or a water-dispersible emulsion and the solvent contains at least a glycol ether or a 4C 1,2-alkane diol.