To provide an aromatic material which maintains a stable quality, has a continuous, fine, and controlled diameter of pores, is soft and light in weight, absorbs a large amount of a liquid to the own weight at a high speed, retains the liquid well, has a shape easily molded, and emits an aroma efficiently, and an artificial flower which has an appearance with an excellent design, realizes a quasi emitting part for the aroma like a natural flower, and is equipped with the aromatic material.

The aromatic material formed by impregnating a foam body using a polyvinyl alcohol as a raw material with an aroma agent is formed and the artificial flower equipped with an aromatic substance is provided. The aromatic material maintains the stable quality, has a continuous, fine, and controlled diameter of pores, is soft and light in weight, absorbs a large amount of liquid to the own weight at a high speed, retains the liquid well, has the shape easily molded, and emits the aroma efficiently. The artificial flower equipped with the aromatic substance has the appearance with an excellent design and realizes the quasi emitting part of the aroma like a natural flower.