To provide a display apparatus for a vehicle with which high class feeling of the entire apparatus is improved, and high class feeling of displayed design marks and perceptivity are improved.

The given three-dimensional design marks 18 are formed from rear face sides of switch knobs 14 formed of a transparent or translucent material constituting at least a part of a front panel. A display control part 34 intensively illuminates the design marks 18 formed on the switch knobs 14 by bulbs 28 and embosses them for display, when an ignition key is on an operation position, according to the operation position information of the ignition key supplied from an ignition switch part 32. When the ignition key is on a non-operation position, illumination of the bulbs 18 is made null, the design marks 18 are made unidentifiable in the switch knobs 14 to make the design marks 18 invisible from front sides of the switch knobs 14.