Title:
INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, INFORMATION PROCESSING APPARATUS, AND INFORMATION PROCESSING PROGRAM
Document Type and Number:
Japanese Patent JP2022191567
Kind Code:
A
Abstract:
To provide an information processing system, an information processing method, an information processing apparatus, an information processing program that measures an effect of an advertisement based on a location of a user without requiring the user to perform troublesome setting.SOLUTION: In mobile communication, at least one in-facility base station among a plurality of base stations capable of wirelessly communicating a portable terminal is placed inside of a facility determined by a predetermined advertiser. An information processing system transmits an advertisement of the predetermined advertiser to a subscriber of a service that enables mobile communication, identifies subscriber identification information associated with base station identification information indicating the in-facility base station by using storage means that stores the subscriber identification information that identifies a subscriber in the mobile communication and the base station identification that identifies a base station that covers a cell where a portable terminal used by the subscriber among a plurality of cells that cover each of the plurality of the base stations, in association with each other, and generate effect information indicating a degree of the effect of the advertisement based on the identified subscriber identification information.SELECTED DRAWING: Figure 1
Inventors:
KIM SEONG SU
HAYASHI FUMIKANE
HAYASHI FUMIKANE
Application Number:
JP2021099857A
Publication Date:
December 28, 2022
Filing Date:
June 16, 2021
Export Citation:
Assignee:
RAKUTEN GROUP INC
International Classes:
G06Q30/02
Domestic Patent References:
| JP2003006509A | 2003-01-10 | |||
| JP2009212663A | 2009-09-17 | |||
| JP2015501990A | 2015-01-19 | |||
| JP2011078014A | 2011-04-14 | |||
| JP2010286673A | 2010-12-24 | |||
| JP2011145803A | 2011-07-28 | |||
| JP2001243312A | 2001-09-07 | |||
| JP2014115681A | 2014-06-26 |
Foreign References:
| WO2010049986A1 | 2010-05-06 |
Attorney, Agent or Firm:
Patent Attorney Corporation Intect International Patent Office
Oku Wako
Takashi Aoki
Oku Wako
Takashi Aoki