To provide a lure that can be made to travel on a shelf at a desired depth, for a longer time.

The lure for fishing is provided with a lure body 1 and a lip part 3. In this lure, the lip part 3 is coupled via a substantially plate-like junction 4 to the lower side of the forefront side 2 of the lure body 1, without having a portion that couples directly with the lure body 1, and the connection part 4 is attached substantially at right angles, with respect to the surface 3a of the lip part 3, as viewed from the side of the leading part of the lure body 1 and being oriented along the longitudinal direction of the lure body 1.