To provide a merchandise display shelf of a showcase which enables easy cleaning of stains of liquids leaking from a packaging tray of displayed merchandise onto a shelf board and is improved to reduce a cost by reducing the number of assembly parts of the shelf.

In the merchandise display shelf of the showcase which is arranged in upper and lower levels inside the showcase and has a tag molding 5 that is made of a mold resin and is laid on the front end surface of the shelf board 4b, a height of the tag molding 5 is set in a manner that the top part protrudes upward from the upper surface of the shelf board with a difference h in the level, and a lip-shaped end surface seal member 8 which is incorporated in the main body of the tag molding 5 to protrude backward from the reverse side and is superposed on the upper surface of the shelf board 4b in a close contact state is provided. In particular, the main body of the tag molding 5 is made of a rigid resin, and the end surface seal member 8 is made of an elastomeric soft resin so that the end surface seal member 8 is integrated into the main body of the tag molding and is put out by a profile extrusion molding method to mold in two colors.