To provide an open showcase which makes it possible to simplify the attaching structure of an advertisement sheet to a discharge port outer wall positioned on the front side of a discharge port and has an improved display effect.

The open showcase 1 forms a cold air curtain at a front opening 12 by discharging cold air from an outer layer discharge port 17 disposed at the upper edge of the opening 12. The open showcase 1 is equipped with an outer wall 48 of the discharge port, which is positioned on the front side of the outer layer discharge port 1 and directed forward and downward and a transparent advertisement holding member 42 attached along the front surface of the outer wall 48 of the discharge port and disposed over the showcase laterally. By the advertisement holding member 42, the advertisement sheet 43 is held along the front surface of the outer wall 48 of the discharge port.

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