To ensure that a goods can be visually recognized and its genuineness can be endorsed, and information can be effectively utilized.

A certificate card 10 can be distinguished at a glance as one for the goods (a bag) 20 in the way that an image of the goods (the bag) 20 is shown in the display region 11, on the face side, of the card 10. By showing the image of the goods (the bag) 20 in the display region 11, on the face side, of the card 10, the goods (the bag) 20 possessed by an owner can be identified by the image. For the practical applications of the card 10, a serial number is shown on the face or back side of the card 10 so as to indicate how many pieces of the goods (the bag) 20 have been manufactured all over the world or information representing the serial number is stored in an IC chip 13. Thus the value of certifying the goods (the bag) 20 and its collection value can be further enhanced.