To suppress the occurrence of a periodic density change based on the periodic position variation of a recording head and a recording medium when forming a recorded image on the recording medium.

The recording head 510 in which three or more recording element arrays each with a plurality of recording elements arranged to eject a recording material of the same color are arranged in parallel, is used to move the recording head 510 and the recording medium P relatively in a direction to intersect the arranged direction of the recording element arrays to thereby record the recorded image on the recording medium P. At this time, the recording rate of the recording element array smallest in the maximum value in the amount of impact position deviation of the recording material is set to be second large with respect to the recording element array largest in the recording rate of the recording material to the recording medium P out of the plurality of recording element arrays arranged in the recording head 510.