To efficiently publicize a novel advertisement.

This toy set comprises a toy 107 that can be freely connected to an operation processor 101 freely communicable with a server system and a storage medium in which a processing program 130 that can be performed by the operation processor 101 is stored. The processor 101 executed the program 130, and when a user speaks to the microphone 121 of the toy 107, the processor 101 receives speech data and advertisement data from the server system. The processor 101 further receives mail from the server system, and when receiving the mail, a speech corresponding to the speech data and an advertisement corresponding to the advertisement data are outputted from a speaker 122 by voice.